COW HOLLOW
2238 Union St
Btwn Fillmore & Steiner St
San Francisco, California 94123
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Description
Oscar’s journey to founding Pilates ProWorks came by way of a personal health crisis. He sustained injuries from a serious accident and, over the years, was told he needed to undergo major surgery. In his search for an alternative opinion, a doctor recommended he try Pilates before undergoing surgery. Oscar started a pilates regimen and was amazed by the strength and improvement that he gained in such a short period of time.
However, being a successful entrepreneur, he also saw things that didn’t work for him and a new opportunity was born. Many of the reformers on the market lacked quality and comfort, and yet the cost of sessions was very expensive. He became convinced that there was a way to give more people the opportunity to practice Pilates, and on a superior machine.
He worked with industrial designers and fitness consultants to overcome the limitations of the classic reformer to create the FitFormer™. Once he had the machine, and a contemporary workout to go with it, he opened the first studio in San Francisco, offering group classes and accessibly priced monthly memberships.