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General Assembly
Upcoming Classes in San Diego
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Instagram Reels: Reel-y Important for Social Strategy
Instagram Reels Workshop: Reel-y Important for Your Social Strategy You may have heard of Instagram Reels (and seen them taking over your explore feed!) and while part of you is groaning at the thought of yet another format to think about in your social strategy - trust us when we say it's one you can't ignore. In this session you'll learn what Reels are, how brands are using them, how to start creating killer content within the platform, and...
Brand You: How to Promote Yourself Authentically
What you say is just as powerful as your actions. Learn how to confidently articulate your expertise and use qualifiers so people listen. Whether you are looking to progress within your company, get noticed in your department, be considered for broad opportunities or be taken seriously as an expert in the wider industry, people need to know what you're good at and what makes you different from others saying the same thing. In this workshop, the...
Breaking into the Chinese Market w/ Social Media & Mktg
This workshop aims to be an introduction to how you and your brand can take advantage of the ever-growing Chinese opportunity, whether it is the millions of Chinese living and visiting Australia, or the 1.4 billion Chinese consumers in mainland China. We will go through everything from understanding the Chinese consumer to covering all the various Chinese social media platforms like WeChat, Weibo, Little Red Book, and Douyin. You will learn from...
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Instagram Masterclass
General Assembly @ Remote Online, Online, CA
Instagram continues to dominate the social media landscape with over 1 billion monthly active users in 2020. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this workshop, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features from managing your Instagram feed, visual...
Psychology & Copywriting: Web Content That Converts
Do you struggle to write web pages, emails, blogs and other digital copy that capture and hold attention? Are you having trouble convincing online visitors and leads to say "Yes!" at the final step? Well here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy that connects and sells is understanding psychological triggers - how people think, behave and make choices...
Introduction to Project Management
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to...
Design Thinking Bootcamp
In increasingly complex times, innovation and collaboration skills are becoming vital to businesses, and both principles are essential in Design Thinking. This hands-on workshop will lead you through the design thinking process, taught by design thinking professionals that live and breathe in this space. Together we'll explore how human-centered design can help develop innovative solutions for the complex challenges we face as businesspeople, non-profit...
Excel Training for Beginners
Students will gain an understanding of the application designed for the user whom is typically intimidated by spreadsheets. They will understand it's unique function from Word and appreciate it's ability to manage data, from the simple to complex. Using their new found confidence, students will begin to explore the formatting and data capabilities in Excel. Takeaways Understand why Excel is the preferred data management tool. Comfort and confidence...
Get Financially Savvy: How to Manage Your Money
There is little to no financial education or information around money in our education system. It isn’t until we start earning we ask questions such as: What is money? How to save? Where to invest? What apps work best? How do taxes work? The topic of finance and money management is discussed in smaller circles but very little offered in a safe, open group setting. This is where we want to disrupt! This class is an open, honest conversation around...
Public Speaking Workshop with Video Feedback
Figure out how to be your best when the pressure’s on. The ability to connect with others in an authentic way is the key to being a great speaker – and it carries over into the success of your business and personal life. This four-hour workshop is limited to 8 attendees who will get live expert coaching as well as video recording and playback to get clarity on exactly where they can strengthen their presentation skills. You will leave...
Allyship in Action: An Interactive Workshop
General Assembly @ Remote Online, Online, CA
Being an “ally” is more than a label. It’s about being willing to act with and for others in pursuit of creating equity! We can start by recognizing the unearned advantages many of us receive, take responsibility and break the current patterns. We all have an equally important role in this – and by doing so, we help level the playing field by creating more inclusive and fair workplace environments. This is in an interactive workshop designed...
Project Management Bootcamp
Whether you’re a designer, a developer, or an entrepreneur who’s looking to get your own company off the ground, knowing how to effectively lead a team and complete a project is an essential element of success. This Project Management Bootcamp reviews the fundamentals and skills of project management. This class is a good place to start within project management education whether you’ve found yourself taking on a project management professional...
Business Metrics Fundamentals
General Assembly @ Remote Online, Online, CA
Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven...
Building on the Basics: Blog to the Next Level
General Assembly @ Remote Online, Online, CA
Building on the Basics: How to Take Your Blog to the Next Level Do you want to take your blog to the next level? This advanced blogging class will provide you with tips and techniques to enhance, promote, and monetise your blog. You’ll receive expert advice on how to drive more traffic to your blog, build lasting partnerships, and generate revenue. This class is ideal for anyone who currently has a blog - be it personal or corporate - and is...
Google Analytics Bootcamp
General Assembly @ Remote Online, Online, CA
Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works–beyond the basic features–gives you the ability to unlock powerful insights. In this bootcamp, we'll explore how to set concrete KPIs and track success through Google Analytics. We'll then dive into how to setup accurate reports, extract insights from data, and measure your goals. You’ll learn how to create...
Project Management Bootcamp (Online)
General Assembly @ Remote Online, Online, CA
This full-day, hands-on bootcamp reviews the fundamental skills and methodologies of project management. Whether you're an experienced project management professional, business owner, or student, this bootcamp covers material to help you expand your knowledge of the keys to effectively managing projects. Get an introduction to the project management process and best practices for interacting with clients, stakeholders, and your project team. You’ll...
Data Science BootCamp with Jonathan Bechtel
Interested in data science, but don’t know where to start? Then the Data Science Bootcamp is for you. This day long workshop is designed to allow the data curious to gain a panoramic view of the data science profession and its most important ideas. By the end of the day you’ll understand the types of data a data scientist typically works with, key patterns they try and identify, and see working examples of analytical models used for different...
Personal Branding for Entrepreneurs & Consultants
“People don't buy what you do, they buy why you do it”. Most of us have heard this quote from Simon Sinek, but as a busy entrepreneur it can be challenging to consistently demonstrate your “Why” through the content you create and how you present yourself online. Defining your Personal Brand is the key to attracting the right prospects and business partners. As the Business Development Expert-in-Residence at Entrepreneur magazine I’ve been...
Understanding the Buyer Journey
The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s marketing all brands indeed produced content. However, the priorities on content production and distribution looked more like an "upside down funnel”. Which is exactly the opposite of what the buyer’s journey looks like. But how does the...
Diversity, Equity and Inclusion 101
Diversity, equity and inclusion is not apart from but a part of all of our jobs. It's not lost on us that we are in a time where companies recognize their practices are not always equitable and now they are making concerted efforts to ensure they reflect the communities they serve by building diverse, dynamic teams. For any business to function well, they must represent the users, customers and communities they serve while understanding how equity,...
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