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Business Metrics Fundamentals

at General Assembly - Online

(2651)
Course Details
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$55
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Online, California
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Gopal Shenoy

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this business management course:

Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven activity prioritization, and stakeholder communication using metrics.

Takeaways

  • Learn how to set up your financial model in a way that helps inform the types of metrics you need to collect.
  • Evaluate the various sources of analytics that are available to help you answer key business questions.
  • Establish a central “metrics dashboard” and a repeatable process for populating and analyzing that dashboard.
  • Optimize and scale marketing campaigns as profitably as possible.
  • Use your metrics to tell a great “story” to investors, team members, and customers.

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.


School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program.

Since their founding in 2011, GA has graduated...

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