Fundamentals of Marketing: Your Action Plan for Success
- All levels
- 21 and older
- $2,295
- Earn 22,950 reward points
- Price Lock Guarantee
- 205 N Michigan Ave , Chicago, IL
- 15 hours over 2 sessions
Thankfully we have 3 other Marketing Classes for you to choose from. Check our top choices below or see all classes for more options.
Computer Training Source, Inc. @ 420 N Wabash Ave, Chicago, IL
Learn the essential techniques of SEO to boost your website's ranking in search engine results pages (SERP). This course at Computer Training Source, Inc. covers keyword research, on-page optimization, link building, and more, giving you the tools to improve your website's visibility and attract more organic traffic.
Jun 10th
6:30–9:30pm CDT
Meets 2 Times
Computer Training Source, Inc. @ 420 N Wabash Ave, Chicago, IL
Learn how to harness the power of Facebook, Twitter, Linked-In, and more, and unlock the secrets to successful engagement, viral marketing, mobile strategies, and effective analysis and measurement in this comprehensive social media course.
Jun 3rd
6:30–9:30pm CDT
Meets 2 Times
Discovery Center @ 4318 N Elston Ave, Chicago, IL
Discover the secrets behind making social media a powerhouse for your business at Discovery Center. Uncover the art of crafting effective social media strategies through in-depth internal and environmental analyses, and understand the nuances of tailoring these strategies to diverse channels. Delve into the symbiotic relationship between company websites and social media, navigate the legal landscape of promotions, and strategize staffing needs for optimal social media impact. Elevate your business with our comprehensive social media marketing curriculum.
As a marketing professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP). Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. In hands-on activities, you’ll discover how to implement the right approach for your company’s unique needs.
Who Should Attend
Newly-appointed marketers; product, brand, and advertising managers; business professionals and executives who need a clearer understanding of marketing’s role in generating profits.
How You Will Benefit
What You Will Cover
Outline
Learning Objectives
Marketing Overview
Marketplace Analysis
The Marketing Mix—Product/Price/Place/Promotion
Your Action Plan for Success
For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place, or cancel for a 5% fee up to 23 days prior to your program.
If you provide AMA with less than 23 days’ notice, or fail to attend, you will be liable for the entire program fee.
Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can.
Please email us at [email protected]
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
People who viewed this class also viewed the following classes
Get quick answers from CourseHorse and past students.
The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...
Read more about American Management Association
This school has been carefully vetted by CourseHorse and is a verified Chicago educator.
American Management Association
The Loop, Downtown/Loop
205 N Michigan Ave 10th floor
Btwn East South Water & E Lake Streets
Chicago, Illinois 60601 The Loop, Downtown/Loop
205 N Michigan Ave 10th floor
Btwn East South Water & E Lake Streets
Chicago, Illinois 60601
Booking this class for a group? Find great private group events
Or see all Digital Marketing Group Events
Explore group events and team building activities ranging from cooking, art, escape rooms, trivia, and more.
Secure your booking now and we'll match any price drop within 48 hours across all booking platforms, ensuring you never miss out on savings!
Maximize your savings with every purchase. Unlock rewards on every transaction, ensuring you get the most value out of your experience!
Enjoy hassle-free transactions without worrying about additional charges. With us, what you see is what you pay - no surprises!
Discover a curated selection of courses handpicked by experts in the field. Dive into quality content that suits your learning needs and interests!
More in Business
Get special date and rate options for your group. Submit the form below and we'll get back to you within 2 business hours with pricing and availability.