Discover the Best Digital Marketing Classes in Denver
The internet was invented in 1983 and with it came the possibility of new avenues for advertising. Digital marketing is the strategy of leveraging digital channels (like websites, social media, search engine optimization, and email) to market products and services to customers. There are eight types of digital marketing – search engine optimization (SEO), pay-per-click, social media marketing, content marketing, email marketing, mobile marketing, marketing analytics, and affiliate marketing – and each of these helps companies to connect with the modern-day consumer and increase sales.
Digital marketing is able to go further and do more than traditional marketing. You can’t interact with a business through a billboard or print ad, but you can engage in two-way communication with a business through articles, emails, and social media platforms. Liking posts, leaving comments, and clicking links can only be done through digital marketing tactics.
Digital marketing promotes products and services by leveraging the time people spend on screens (like phones and laptops) and is now a crucial part of any business’s marketing strategy.
Best Digital Marketing Classes & Schools in Denver
Located in Fort Collins, Social Media Advertising is for those who want to learn about the paid advertising and audience targeting available on social media platforms like Facebook, Twitter, and LinkedIn. Students will learn the terminology and best practices of social media paid advertising as well as how to create a social media campaign utilizing advanced techniques that can help increase their ROI and efficiency.
Only interested in Facebook advertising? Check out this workshop from General Assembly that’s located in northern Denver. This hands-on workshop explores strategies for creating unique and engaging ads, maximizing ROI, and driving traffic from Facebook to blogs and websites. You’ll also learn how to integrate Facebook with your other marketing strategies like email, SEO, and blogs.
Colorado Free University offers Blogging for Fun, Profit, and Success in the Lowry area of East Denver. This interactive class will teach you to create a WordPress blog from scratch and optimize your blog with keywords, tags, and meta-descriptions to help increase your search rankings. You’ll also learn how to monetize your blog with affiliate or text links and banner ads
and ensure Google finds your blog once it’s published.
There are also several virtual class offerings in digital marketing. Noble Desktop hosts Facebook Marketing Bootcamp which takes an in-depth look at all aspects of marketing on the Meta platform. Students will learn to develop a successful marketing strategy and create visual content that increases engagement and drives sales. You’ll also learn how to gain and expand your following and use paid advertising for increased engagement and profit.
Noble Desktop also has several other courses, like TikTok Marketing and YouTube Marketing. All of their classes are held live with an expert instructor and students will be sent additional information about how to log in and what’s needed for class once they register.
Denver Industries That Use Digital Marketing
According to Metro Denver EBC, there are 880 biotech companies in the area that employ nearly 20,000 people. The biotechnology industry relies on digital marketing to reach its target audience and effectively communicate with them. One study found that 80% of potential consumers prefer to learn about companies through their content so having an established brand identity and voice are key to their success.
The city of Denver boasts 4,770 companies in the broadband and digital communications industry, jumping two spots nationally to boast the third-highest employment concentration. This industry is all about connection – from the internet to mobile phones and cable t.v. – so it’s vital that they can connect directly with their consumers. Strong marketing campaigns can help set a digital communications company apart from its competitors. From stellar customer service to easy-to-digest information about products and services, digital marketing goes hand-in-hand with digital communications.
Denver is also known for its booming IT industry. There are nearly 7,000 IT companies based in the area and, with an average salary of $127,210, you stand to make a great living joining their ranks. Whether these companies are business-to-business (B2B) or business-to-consumer (B2C), they will need a team of digital marketers to help drive brand awareness and generate sales leads. Digital marketers create and post content, update content, and oversee social interactions and campaigns, like those you see on Facebook or Instagram.
Digital Marketing Jobs & Salaries in Denver
A social media manager is a must for any company that interacts directly with its consumers. These companies are often in retail, B2C tech, and the fitness or entertainment industries. The salaries for this role can vary widely from $55,000 - $90,000 on average, depending on your years of experience and the size of the company.
The Content Marketing Institute reports that 73 percent of B2B marketers and 70 percent of B2C marketers use content marketing as part of their overall marketing strategy, so there is a healthy job market for these roles. As a content marketing manager, you are responsible for the company’s overall content strategy, including online content (emails, articles, paid ads) and offline content (direct mail, billboards, paper ads). You can expect to earn around $70,000-$85,000, depending on the position and your years of experience.
An email marketing manager will focus solely on email touchpoints and can earn around $75,000 starting out, with the potential to make more than $100,000 with a few years of experience. Email marketing managers plan and implement all email campaigns while also managing subscriber databases, improving retention, and analyzing campaign performance.
A paid search manager implements pay-per-click campaigns, updates bids, adds or removes keywords, runs tests, and monitors profitability. Salaries in this role range from $60,000-$95,000, making it a profitable career choice.
An SEO manager converts visitors into customers and increases click-through rates by considering all aspects of a web search. These positions range from $70,000-$100,000 per year which is often determined by your level of expertise.
