In this self-paced course, you’ll learn how to build a digital marketing strategy that attracts and converts your ideal audience. Through step-by-step lessons, you’ll identify your target customers, define your goals, and develop a clear value proposition that sets your business apart.
You’ll also explore practical website optimization techniques designed to boost engagement and sales. From crafting an impactful homepage to designing persuasive product pages, you’ll gain the skills to transform your website into a powerful marketing tool that drives measurable results.
What You Will Learn
- Key skills needed to increase website traffic, generate leads, and drive sales
- How to develop a digital marketing strategy
- Essential elements every website should have to increase conversions
- How to turn leads into sales
- How to analyze marketing performance to improve return on investment
Course Outline
Digital Marketing Strategy
Intro to Digital Marketing
-
What is digital marketing?
-
The digital marketing landscape
-
A look at digital marketing channels
-
Establishing goals, objectives & KPIs
-
Leveraging social media for growth
Target Audience Identification
-
How to identify your target audience
-
How to build customer personas
-
Tools for researching your target audience
Developing Your Positioning in the Marketplace
-
Identify what makes your company unique
-
Develop your positioning statement
-
Develop a value proposition
Developing Your Digital Marketing Strategy
-
Identifying your top goals
-
Establishing a budget
-
Design Tactics
-
Tracking Key Performance Indicators (KPIs)
-
Measuring Results
Website Fundamentals
Introduction to the Hub & Spoke Model
-
The role of your website
-
Three questions every website should answer
-
Developing a user-friendly website structure
Designing an Effective Homepage
-
The role of your website homepage
-
Elements of a successful homepage
-
Using persuasion in design
Designing Effective Product Pages
-
Product page formats
-
Best practices for product pages
-
Features every product page should have
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
