Explore the dynamic world of content marketing in this self-paced course. Learn key approaches for creating, distributing, and evaluating content that builds brand awareness and increases engagement. Through practical instruction and expert guidance, you will develop the skills to use content strategically to reach and grow your audience.
What You Will Learn
- Learn effective content marketing strategies and solutions
- Build an understanding of content curation and industry best practices
- Create a plan to promote, measure, and refine your content for better results
Course Outline
Content Marketing
Introduction to Content Marketing
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What is content marketing
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The Role of content marketing
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Planning your content strategy
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Creating a content calendar
Content Creation
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The different types of content
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Mapping content to buying stages
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Utilizing content curation
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Content creation best practices
Content Promotion
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Content promotion best practices
Content Measurement
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Why you need to promote your content
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Where to promote your content
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Creating a content promotion plan
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How to measure the success of your content marketing
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KPIs for content marketing
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Identifying opportunities to maximize results
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
