In this self-paced course, you'll learn how to create a digital marketing strategy that attracts the right audience and turns interest into action. Through guided, step-by-step lessons, you will identify your ideal customers, set clear goals, and develop a strong value proposition that differentiates your business.
You will also learn practical website optimization methods that increase engagement and conversions. From shaping an effective homepage to building compelling product pages, you will gain the skills to turn your website into a results-driven marketing asset.
What You Will Learn
- Core skills for increasing website traffic, capturing leads, and driving sales
- How to plan and build an effective digital marketing strategy
- The must-have website elements that improve conversion rates
- Techniques for nurturing leads and converting them into customers
- How to evaluate marketing performance and use data to improve return on investment
Course Outline
Digital Marketing Strategy
Intro to Digital Marketing
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What is digital marketing?
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The digital marketing landscape
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A look at digital marketing channels
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Establishing goals, objectives & KPIs
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Leveraging social media for growth
Target Audience Identification
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How to identify your target audience
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How to build customer personas
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Tools for researching your target audience
Developing Your Positioning in the Marketplace
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Identify what makes your company unique
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Develop your positioning statement
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Develop a value proposition
Developing Your Digital Marketing Strategy
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Identifying your top goals
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Establishing a budget
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Design Tactics
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Tracking Key Performance Indicators (KPIs)
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Measuring Results
Website Fundamentals
Introduction to the Hub & Spoke Model
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The role of your website
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Three questions every website should answer
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Developing a user-friendly website structure
Designing an Effective Homepage
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The role of your website homepage
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Elements of a successful homepage
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Using persuasion in design
Designing Effective Product Pages
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Product page formats
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Best practices for product pages
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Features every product page should have
