May 9th
6–8:30pm EDT
Learn how to develop effective marketing strategies and tactics in the dynamic and competitive world of San Francisco, covering topics such as market analysis, customer segmentation, and digital marketing.
Unfortunately, no classes in-person in San Francisco have spots left, but 1 class live online is available.
Washington Photo Safari @ Virtual Classroom
Learn how to effectively market and promote your photography business with this workshop at Washington Photo Safari. Discover how to find clients, select the right social media channels, and establish achievable marketing goals. Take your photography business to the next level with this informative and practical course.
UC Berkeley Advanced Media Institute @ 121 North Gate Hall, Berkeley, CA
This 2-day graduate level certificate workshop will guide you through the process of producing a short-form marketing video that can be used internally – within a corporation for training or “rallying the troops“, or externally to transmit a marketing message to the public. The course will show you how to convert a set of information (such as written reports, data and analysis, interview transcripts, etc.) into a short script from which to...
General Assembly @ 225 Bush St, San Francisco, CA
Are you looking for creative ways to help your brand to stand out? As digital advertising becomes increasingly crowded, the offline world offers new and exciting marketing opportunities. From retail pop-ups to museums built for Instagram, experiential marketing is all around us. Part science and part art, experiential activations are a powerful tool to bring a brand’s story and message to life. In this class, we’ll dive into the principles...
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General Assembly @ 225 Bush St, San Francisco, CA
For E-commerce and businesses online today, content is key. In this interdisciplinary workshop, we will conduct an overview of existing content strategies, user experience, discovery, and metrics in current business models. We will define best practices and creatively collaborate on alternate content strategies, product features, merchandising and marketing tactics for an existing or fictional business. Takeaways Overview of the e-commerce landscape...
General Assembly @ Online Class Livestream, San Francisco, CA
TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users, most of them young adults. Despite being such a young platform and only recently launching an advertising process and hyperlinking...
Running a successful campaign and business requires a well laid-out strategy and plan. Setting realistic and flexible budgets, allocating resources, and executing on those actions gives you a step up in achieving that target goal. In this workshop will go over the building blocks of a marketing plan, introducing the framework and essential content for a bespoke plan. We’ll look at the key aspects of marketing planning—whether digital or not—that...
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