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Service designers are the new rockstars of the start-up world. Want to replicate the success of Uber? Airbnb? Hello Fresh? Even General Assembly? Then service design thinking is for you. In this practical workshop, you’ll learn how to design your business (or your client’s) from the customer’s perspective. Discover a four-step process to uncover what people want and value. And, in doing so, save considerable amounts of money in marketing...
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