Email marketing plays a key role in modern marketing campaigns. In this hands-on course, you’ll learn how to code custom-designed email layouts and graphics that help engage your audience. You’ll explore how HTML and CSS are used specifically for email development and how these techniques differ from coding standard webpages.
You’ll also learn how to build responsive emails that display well across a range of screen sizes, along with the full email workflow, from testing to final delivery, using an email service provider such as Mailchimp.
What You Will Learn
- Learn how to code effective HTML email messages that are cross-mail-client compatible
- Build and work with multiple layouts, including single and multi-column layouts
- Gain a deeper understanding of email-friendly HTML and CSS, and how to manage issues across different email clients
- Create responsive emails that adapt across various devices
- Optimize images and swap graphics to enhance mobile device compatibility
- Use media queries to fine-tune mobile styles
Course Outline
Section 1
Simple Responsive Layout
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Coding the table structure
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Fixing a gap below images
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Making the email responsive
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Introduction to CSS media queries
2-Column Layout: Media Queries
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Coding the nested table structure
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Writing styles for desktop & mobile versions
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Media queries for fine-tuning mobile responsive design
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Modifying media queries
Mobile-Friendly Column Layout
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Coding the table for the 2-column content
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Converting the mobile layout to 1-column
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Adding the other date listings
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Refining the CSS
Section 2
Optimizing Images for Mobile
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HTML email image quality: a balancing act
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Dealing with hi-res/retina images
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Swapping the banner on mobile
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Further optimizing the mobile banner
Responsive Footer
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Structuring the footer layout
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Styling the footer
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Optimizing the footer for smaller screens
Sending Tests & Email Fixes (Preflighting)
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Adding a preheader to entice mobile users
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Inlining the CSS
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Sending test emails
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.