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Marketing & Sales Portfolio Development Course Online (Self-Paced)

Build and deploy revenue-facing applications: analytics-to-insight reporting, AI content generation, a sales CRM, and automated outreach.

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  • Self-paced, start anytime
  • 60 clock hours

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Class Description

Description

This course turns the revenue side of a business into working software. You build and deploy a portfolio of revenue-facing tools, typically a marketing and creative application alongside a sales CRM with outreach automation. The marketing side covers pulling analytics data and turning it into readable insight, plus generating on-brand content at the volume marketing teams actually need.

The sales side covers contact and deal management, pipeline tracking, and automated outreach sequences that behave sensibly rather than firing indiscriminately. Both applications connect to real services through APIs and MCP integrations, store data in a hosted database, and deploy to public URLs with authentication. The result is two demonstrable applications with documented architecture, not slide mockups.

What You Will Learn

  • Scope revenue-facing problems into buildable applications
  • Pull analytics data and turn it into readable business insight
  • Generate on-brand marketing content programmatically
  • Build a CRM with contact management and deal tracking
  • Automate outreach sequences with sensible triggers and limits
  • Connect external services through APIs and MCP integrations
  • Deploy both applications live with authentication and a hosted database
  • Document the architecture and demo the tools to stakeholders

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