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Corporate strategy execution depends upon developing and implementing the best solution in the workplace. Success factors however, rely upon basing the solution on the right requirements, drawn from a sound and robust Business Case. A well crafted business case document outlines the rationale for undertaking a business project. It should be a formal,...

Travel Writing Workshop: How to Pivot in Times of Uncertainty This workshop will cover the elements of travel writing, including pre-trip research, using on-location experience to find an angle, telling the story, and engaging an audience. It will also include tips on how to leverage the learnings of this class in the current global situation. General...

Build your blogging prowess with this practical workshop. Blogging is very popular with businesses, entrepreneurs, creatives and individuals alike because it allows you to express yourself, educate customers, sell a message and share your knowledge. The beauty today is that you can use words, photographs, videos and even podcasts to be found and...

Through guided discussions, group exercises and interactive explorations, students will define copywriting and how it compares to other types of writing, understand its value as a business and marketing tool, learn a basic process for practicing and evaluating copywriting, and apply this knowledge to real-world examples. This class is designed to...

Crafting Content Ideas: How to Create Stories Your Audience Will Love In modern business, everyone is a publisher. Whether you're a freelancer, a growing startup or an established enterprise – quality content gives you an opportunity establish your credentials and build a meaningful relationship with your audience. You could be publishing your own...

Building on the Basics: How to Take Your Blog to the Next Level Do you want to take your blog to the next level? This advanced blogging class will provide you with tips and techniques to enhance, promote, and monetise your blog. You’ll receive expert advice on how to drive more traffic to your blog, build lasting partnerships, and generate revenue....

Our entry level sketch writing class teaches the skills that will help you become a better sketch comedy writer. Through a series of weekly lectures, examples, and writing assignments you will learn a variety of sketch styles as well as how to develop your ideas, nail down a premise, create strong characters, and understand the building blocks of what...

This class is ideal for the copywriter who’s looking to learn SEO best practices and find ways of incorporating these strategies into their writing process.  In this class, we’ll get to know each other through guided discussion and collaboration. We’ll also talk about similarities and differences to other types of copywriting as well as...

Do you struggle to write web pages, emails, blogs and other digital copy that capture and hold attention? Are you having trouble convincing online visitors and leads to say “Yes!” at the final step? Well here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy that...

Our advanced sketch class offers writers the opportunity to enhance their sketch writing skills by creating an original sketch production.  Writers begin the 8-week course developing a theme for their show, then spend the first half 4 weeks writing sketches based on the theme. The second 4 weeks of the class is spent getting the sketch on its...

Sketch comedy is the gateway drug to writing comedy! In this 8-week course, you'll learn the fundamentals of writing comedy scenes, explore idea generation, and work to develop good writing discipline and habits. You will learn scene structure and editing techniques as well as explore writing in proper script formatting. While the writing will ...

Using a collaborative writing room approach, writers will conceive, develop, and script an original sitcom script. Early classes focus on developing overall concepts, story elements, and characters as writers work up to drafting an outline. From there, writers script their pilots scripts week-by-week. In class, we will also analyze pilots of existing...

Blogging provides another platform not just to sell your product and/or create brand awareness but to establish yourself as an informative source in your field.  This course covers the importance of a good title, captivating first and last sentences, and the necessity of proper grammar and interesting writing. The course includes practicing...

Are you considering building a photography website, or do you have a website that isn't getting seen? Improve your traffic and increase your online presence with a photography blog! But where to begin? This will be an interactive workshop, Natasha Lequepeys, travel photographer and blogger, will introduce you to building a blog the right way. Discussion...

Do you have personal and family stories going back to your childhood that you now wish you had written down and filed away? Well, now you can travel back in time and resurrect them. This class will help you remember, articulate, and ultimately write your own narrative, and there will be prompts to jog your memory as well as some handouts.  So...