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Introduction to Google Analytics

at General Assembly - Online

(2580)
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$99
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Location:
Online
GA Washington D.C. (Remote Online)
Washington, District of Columbia
(Map)
Important:
A computer will not be provided.
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this google analytics training:

Important Note about Online Classes: Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps. Registration for this class will close 48 hours prior to class start in order to allow all students ample opportunity to have the technology enabled.

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this workshop, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. 

Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Takeaways:

  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and mathematical formulas to understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Create custom segments, goals, URLs, dashboards and automated alerts
  • Learn to identify exceptions and surface actionable insights

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. (a Windows PC or MacBook)
  • Have the Google Chrome Web Browser installed on your computer 
  • Sign up for a Google Demo Account (https://analytics.google.com/analytics/web/demoAccount)
  • Bookmark this worksheet: (https://docs.google.com/spreadsheets/d/1esbw1p3htF3S-iA57UNl5HuFJbjpXaRuiAwzxzKDasw/edit?usp=sharing)
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.


Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps.

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Introduction to Google Analytics
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