General Assembly Classes, Washington DC

Learn a repeatable strategy for crafting memorable talking points and practice delivering them from a genuine, centered place while you speak with confidence. Explore step-by-step instructions to mindfully uncover your unique professional story and use interactive worksheets to create a storytelling framework that can be applied to any conversation. ...

Developing a strong digital marketing strategy can make a world of difference for organizations that operate with limited budgets to achieve their membership and funding goals. This workshop will offer a big picture analysis of compelling and cost-effective digital marketing and storytelling, with an emphasis on working with limited resources and...

Level up your managerial skills, no matter where on the ladder you may fall. Discover best practices for proactive, consistent communication that builds genuine relationships with peers, direct reports and senior management.  Learn how to approach managing up, down and across an organization with compassion to enable a sense of community within...

Learn a repeatable method to tell a more engaging story from a grounded place. Explore best practices for storytelling and tips for how to lean into natural non-verbal communication cues more effectively. Workshop your “tell me about yourself” pitch and get expert feedback in a collaborative environment. Takeaways Learn how to deliver a presentation...

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you're interested in driving targeted traffic to your website. In this half-day bootcamp, you’ll learn why your website needs SEO, the most important things you need to be doing to improve your SEO and online...

As technology changes and more media outlets compete for customers’ time, providing an enjoyable experience is critical to both attracting and keeping users. This class aims to demystify UX by giving a practical and simple introduction to what UX is while also explaining some of its core concepts of usability. This is a field that affects all areas...

Everyone can master the art of public speaking and easily leverage the secrets the best speakers in the world use to elevate your public speaking performance, forget the fear, and learn to love the spotlight. Public speaking is the most common #1 phobia in today's society, and at the same time, our abilities to strongly represent ourselves are becoming...

Explore the intersection of coding and data with General Assembly. During our R-focused introductory workshop, you’ll learn to harness the power of an essential programming language for data scientists and use it to drive accurate business insights. R is an open-source language making waves in the data science community. It is a powerful tool that...

Bring your creative ideas to life with Adobe Illustrator, the industry-standard vector graphics software, used by designers and illustrators who want to create digital graphics, logos, illustrations, and original typography. This workshop is designed to get you up and running with Adobe Illustrator in just one day. The focus will be on step-by-step...

Do you feel stuck in a career you no longer love? Do you long to do meaningful work but are not sure what it might be? Are you ready to find the career of your dreams, but don't see a clear path forward? If you answer yes to one of these questions, then this workshop is for you! In this experiential and interactive workshop, you'll learn 3...

Have you heard about digital marketing but don’t know how to get started? Are you running digital marketing campaigns, but want to learn how other marketers have used online marketing and advertising tools? Do you want to better reach your customers with a relevant message that truly resonates through online channels? This bootcamp is a concise...

Have an idea for an app or website, but have been frustrated trying to communicate it to others? Enter Sketch. Sketch is a simple, powerful design tool made specifically for those who design for screens. It has taken the UI/UX design world by storm and designers worldwide have already made the switch. Sketch lets you express your product ideas visually,...

Data drives decisions; are you part of the conversation around data? Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. This bootcamp will put you in the driver’s seat to understand, analyze, and interpret data so you can join the data conversation. We will...

Design Thinking is an approach organizations use to better understand the needs of people in order to create the most innovative and intuitive products. This creative problem-solving approach stresses the importance of empathy, focuses on the experiences of end users, and integrates an iterative process as part of the final product. Great design doesn’t...

So you have your problem statement, hypothesis, customer interviews, and some sort of prototype out of the way – now, what's next? All eyes are on the Product Manager to lead a product across the ever-evolving world of technology. In this interactive and hands-on workshop, we will build the “Technical Product Manager” in you through group exercises...