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Strategic Sales Negotiations

Master the art of sales negotiation and gain the upper hand in closing deals. Learn effective tactics to influence buyers' perceptions and improve your profits in this strategic sales negotiation training. Ideal for sales professionals, managers, and negotiators looking to enhance their negotiation skills and drive better results.

  • All levels
  • 21 and older
  • $2,495
  • Live, interactive online classroom
  • 15 hours & 30 minutes over 2 sessions
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Start Dates (4)

  • $2,495
  • Live, interactive online classroom
  • 15 hours & 30 minutes over 2 sessions
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  • Mon, Mar 25 at 9:00am - 5:00pm
  • Tue, Mar 26 at 9:00am - 4:30pm
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  • Mon, Jun 17 at 10:00am - 6:00pm
  • Tue, Jun 18 at 10:00am - 5:30pm
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  • Mon, Sep 09 at 10:00am - 6:00pm
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  • Mon, Nov 18 at 9:00am - 5:00pm
  • Tue, Nov 19 at 9:00am - 4:30pm
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Class Description

Description

What you'll learn in this sales negotiation training:

Discover how to influence them and improve your profits! Regain the seller’s advantage over today’s more sophisticated purchaser with the help of this strategic sales negotiation training. Learn the tools, techniques and savvy sales negotiation tactics that enable you to influence your buyer’s perception of cost, value and benefits. Close the sale by maintaining a flexible position that successfully counters your buyer’s negotiating moves.

Who Should Attend

Sales professionals, sales managers, account executives, contract negotiators and anyone involved in negotiation processes and would benefit from this sales negotiation training.

Note: Several years of sales experience is recommended.

How will you Benefit

  • Discover through sales negotiation training how to improve sales margins and closing ratios
  • Influence how customers view your product’s costs, benefits and value to them
  • Anticipate buyer behavior and turn it into an advantage
  • Establish your credibility with the buyer
  • Develop confidence-building skills that maintain your control of sales negotiations
  • Be ready to justify your price when meeting price specifications
  • Use creative advantages to counter competitive offers

What Will Be Covered

  • Understanding the sales negotiation process from both perspectives—yours and the customer's
  • Differentiating between selling and negotiating
  • Using powerful sales negotiating/planning tools
  • Addressing aggressive buyer demands face-to-face
  • Developing stronger client relationships through win-win negotiations
  • Applying strategies to favorably influence the four primary negotiating styles
  • Creating a motivational climate for your buyer

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Refund Policy

For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place, or cancel for a 5% fee up to 23 days prior to your program.

If you provide AMA with less than 23 days’ notice, or fail to attend, you will be liable for the entire program fee.

Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can.

Please email us at [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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American Management Association

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...

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American Management Association

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