This self-paced course centers on LinkedIn as a powerful platform for professional visibility and business growth. You'll learn how to create meaningful content, take advantage of advanced search and discovery tools, and use LinkedIn’s advertising options to broaden your reach. The course also examines current social media marketing trends and helps you shape a LinkedIn strategy aligned with your specific goals.
As you move through the lessons, you'll refine your personal profile, craft posts that resonate with your target audience, and evaluate results using LinkedIn’s marketing and analytics features.
What You Will Learn
- Get familiar with LinkedIn’s platform and navigation
- Improve and strategically use your personal LinkedIn profile
- Set up and manage a LinkedIn company page
- Plan and run paid LinkedIn advertising campaigns
Course Outline
Introduction to LinkedIn
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History of LinkedIn
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Overview of LinkedIn and Its Benefits
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LinkedIn Today
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LinkedIn Trend Report
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LinkedIn Search Features
Leveraging Your Personal LinkedIn Profile
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Building an All Star Profile
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Networking and Connecting with Industry Leaders
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Best practices for Using LinkedIn to Advance Your Career
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Profile Analytics
Creating a Company Page on LinkedIn
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Overview of Creating a LinkedIn Company Page
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Building and Managing a Company Page
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Best Practices for Creating an Engaging Company Page
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Company Page Analytics
Paid Advertising with LinkedIn
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Overview of LinkedIn's Advertising Platform
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Targeting Options and Creating Effective Ad Campaigns
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Measuring the Success of Your Ads and Optimizing for Results
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Best practices for Creating Engaging Ad Content
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
