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Best Classes & Workshops
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Instructor: Terry Rice
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Digital Marketing Bootcamp
General Assembly @ 10 E 21st St, New York, NY
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity...
AdWords Bootcamp: Get Certified by Google
General Assembly @ 10 E 21st St, New York, NY
Google AdWords is the leading online marketing advertising service that allows marketers to promote ads on top of and next to Google’s organic search results. Through this bootcamp, you’ll get prepared to be Google certified in AdWords by covering all necessary material to pass the search certification exams. This class is ideal for digital or traditional marketers looking to learn new skills, marketing managers who want to understand AdWords...
Social Media Strategy Mapping
General Assembly @ 10 E 21st St, New York, NY
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
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Facebook Advertising Bootcamp
General Assembly @ 10 E 21st St, New York, NY
To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. In addition, you’ll learn...
Facebook + Instagram Advertising
General Assembly @ 10 E 21st St, New York, NY
Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come...
Social Media Monitoring & Analytics: How, What, & Why
General Assembly @ 10 E 21st St, New York, NY
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use...
Developing A Simple Starter Social Media Strategy
General Assembly @ 10 E 21st St, New York, NY
Having a social media strategy paves the way for successful execution across social channels. Often an individual or organization will say “We/I need social!” and then create handles, post a few pictures and start down a road of engagement that has no end goals, lacks a clear way through and most importantly is lacking any guiding principles. This class is the intro on how to start or step-back and re-start a social media strategy. Students...
Introduction to Facebook Marketing
General Assembly @ 10 E 21st St, New York, NY
Are you struggling to figure out how to use Facebook for your business? With over one billion users, Facebook can be an extremely effective tool for converting a sale or to gaining a new sales lead. However, the tasks fo content creation, community management, user acquisition, and managing advertisements can be tim consuming and frustrating. In this session, we will equip you with the information you need to determine if Facebook is a worthwhile...
Hustle Smarter: Tactics-Routines to Scale Your Business
General Assembly @ 10 E 21st St, New York, NY
Working as a freelancer, entrepreneur or at a startup, you’re often told to “Hustle Harder” as a way of becoming more successful. For some, this motivation is necessary and useful. However, what if you’re already motivated, and are looking to develop specific processes that will help grow your business? This workshop-style class will help you develop a scalable process aligned with your desired business outcomes. You’ll also discover...
Google Analytics Bootcamp
General Assembly @ 10 E 21st St, New York, NY
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward. Takeaways In-depth understanding of how Google Analytics can improve the student’s web business. Gain an in-depth understanding of how web analytics relates to business KPIs. ...
How to Start or Grow your Consulting Business Workshop
General Assembly
@
Online Class
, New York, NY
Starting or growing your consulting business is challenging, but it doesn't have to be confusing. During this interactive workshop, you’ll learn how to apply the 5 Pillars of Consulting Success to your business. It doesn't matter if you haven’t started, or have been consulting for years, this class is all about how you can package and price the services you provide, and how to attract your audience in a way that doesn't feel salesy or desperate....
Linkedin Marketing and Optimization for Consultants
Linkedin Marketing and Optimization for Consultants Workshop If you’re a consultant, LinkedIn is the platform to master in order to build a strong professional presence and consistently grow your business. With over 80% of Social Media generated B2B leads coming from LinkedIn, and an extremely easy way to reach your audience -- without paying for ads -- learning how to effectively leverage this platform could be vital to scaling your company....
Personal Branding for Entrepreneurs & Consultants
General Assembly
@
Online Class
, New York, NY
“People don't buy what you do, they buy why you do it”. Most of us have heard this quote from Simon Sinek, but as a busy entrepreneur it can be challenging to consistently demonstrate your “Why” through the content you create and how you present yourself online. Defining your Personal Brand is the key to attracting the right prospects and business partners. As the Business Development Expert-in-Residence at Entrepreneur magazine I’ve...
How to Build a Six Figure Coaching/Consulting Business
General Assembly
@
Online Class
, New York, NY
Starting or growing your consulting business is challenging, but it doesn't have to be confusing. During this interactive workshop, you’ll learn how to apply the 5 Pillars of Consulting Success to your business. It doesn't matter if you haven’t started, or have been consulting for years, this class is all about how you can package and price the services you provide, and how to attract your audience in a way that doesn't feel salesy or desperate....
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