Course Details
$2,497 6 seats left
Start Date:

Mon, Nov 08, 8:30am - Nov 12, 5:30pm Eastern Time (5 sessions)

Live Remote Certification
Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 10
Teacher: Steve Scott

What you'll learn in this seo class:

Our 5 Day Complete SEO Mastery Skills Workshop is our most comprehensive training class that covers everything you’ll need to know to start getting real results right away.  We cover all of the basic strategies and techniques on how to generate qualified traffic to your website in the shortest time possible.

This Complete SEO Mastery Skills Workshop also includes many advanced techniques and strategies that will help you determine what you will need to do to beat your competitors. 

Some of the Topics Covered in the Complete Workshop include:
  • Keyword Research Techniques and Tools
  • Writing great Title and Meta Tags
  • Developing Great Content
  • How to build high-quality Links to your site
  • The Power of Blogging
  • Understanding Local Search
  • Google Day (Proper use of AdWords, Analytics, Webmaster Tools, Google+)
  • Strategies for Dealing with Google Updates (Panda, Penguin, Hummingbird, Pigeon)
  • Using Creativity to improve your site and your rankings
  • Mobile Optimization
  • Using Social Media to attract customers
  • Video Optimization
  • Information Architecture
  • Natural Language Processing
  • Competitive Intelligence
  • Press Releases
  • And that’s just the tip of the iceberg!
Day 1 – Search Engine Basics: Getting Results

8:30 AM — Registration
  • Welcome and Introduction of Participants
  • Two Day basic essentials overview
  • What exactly is SEO and why do we need it?
  • Discover our 6-step system for gaining top rankings in major search engines using the system Steve Scott personally uses.
  • Stress-Free System Overview – Stop stressing and begin to get results right away.
  • Why this system will work for you and how it will work for you.
  • Demonstration of Steps 1 through 6 cover a variety of topics in a specific order for maximum impact.
  • Learn how to determine exactly what your ideal buying audience is searching for.
  • Learn how to tap into huge windows of opportunities nearly instantly without stress.
  • Examples of what type of content works best
  • How to gain maximum advantage from your Web copy
  • The impact of Panda and Hummingbird on your content
  • How to quickly optimize your pages without fooling with code for hours
  • Learn unique ways to make dramatic improvements to your click-through ratios
  • Basics of Google Analytics and Google Webmaster Tools
  • Answer questions, and student progress evaluation.
5:00 P.M.: End of Day

Day 2 – Linking and Content Development

9:00 AM to 9:15 AM: Review of Evaluation Forms and Answer Question
  • Developing a range of pages to attract your best customer
  • Proper Link Building Strategies in the Post-Penguin world
  • Discovering the Power of Internal Link Building
  • The difference and uses for HTML and XML Sitemaps.
  • Learn the most effective ways to get your pages submitted and accepted
  • How to stay out of trouble with the search engines.
  • Getting the most out of the powerful Blog
  • The Missing Element in SEO
  • Group Problem Solving Assignment!
  • Reviews of Participants’ Web Sites
  • Answer questions, and student progress evaluation.
Day 3 – Advanced SEO Strategies
Day 3 of Complete SEO Training Workshop / Day 1 of Advanced SEO Training Workshop

8:30 AM to 9:00 AM — Registration
  • Welcome and Introduction of New Participants
  • The Future of Search Engine Marketing
  • Advanced Keyword Research and Behavioral Trend Analysis
  • You may “think” you know how to research keywords, but you’ll learn how much you really don’t know in this intense session that deals with choosing targeted keywords for your Web pages.
  • Build your Lateral Thinking Skills – You’ll learn how to think of alternate routes if the logical path isn’t effective, and you’ll learn how to think “outside of the box,” and watch lateral thinking convert to traffic and sales for your site.
  • Working with high-performance “root words.”
  • How to find your own industry related “windows of opportunity.”
  • “Wordtracker forensics” how to quickly discover hidden evidence of search behaviors
  • Semantic Search in the post-Panda era.
  • Natural Language Processing (NLP) and its impact from Hummingbird
  • Best practices for implementing proper Information Architecture for Large and Small sites.
  • Understand how Personalization of Search changes your rankings all the time.
  • Advanced Local SEO techniques. Getting in and staying in the Local Search engines and directories
  • Ways to optimize your Videos on YouTube or your own site.
  • Mobile Search best practices since the April 21st, 2015 “Mobilegeddon”
  • Web Site Reviews
  • Each student is given a review for one of their sites on the big screen
  • Multiple suggestions and guidance for improving your visibility are presented
  • Many new ideas and enhancements often originate from these sessions of high value brainstorming
  • Improving your click through ratios and improving business
  • Answer questions, and student progress evaluation.
5:00 p.m.: End of Day

Day 4 – Google Day

Day 4 of Complete SEO Training Workshop / Day 2 of Advanced Workshop

9:00 AM to 9:15 AM: Review of Evaluation Forms and Answer Questions
  • How to setup, optimize and maintain an effective Pay-Per-Click Program using Google AdWords
  • A quick tour of Google+ and why you need to be using it.
  • A whirlwind tour of Google Analytics including deciphering User Metrics, using Segments, setting up Goals, adding Filters, and a look at the Administrative area for proper settings.
  • Discover exactly what Google knows about your website (good and bad) with this step-by-step walk through of Google Webmaster Tools.
  • Web Site Reviews
  • Each and every attendee gets their Web site reviewed by our experts along with a group brainstorming which will give you many new ideas for visibility and exposure.
  • Answer questions, and student progress evaluation.
Day 5 – Advanced Strategies and Strategies “Beyond SEO”

Day 5 of Complete SEO Training Workshop / Day 3 of Advanced SEO Training Workshop

9:00 AM to 9:15 AM — Review of Evaluation Forms and Answer Questions
  • Recovering from Penguin
  • How to do effective Link Pruning
  • Site Technical Issues
  • Dealing with Duplicate Content
  • Fixing pages Google can’t find with 301 redirects
  • What is a robots.txt file and why you should care
  • Using Competitive Intelligence for SEO to slay the competition above you
  • Persuasive copy-writing for the web
  • Why Press Releases are still worth the time and money.
  • Social Media and SEO
  • Tips for Professional SEO’s
  • Answer questions, and student progress evaluation.
  • Final Exam
  • Certification Awards
5:00 to 5:30 p.m.: End of Workshop

Take advantage of our Early Bird class discount when you sign up 2 weeks prior to the class start date.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Still have questions? Ask the community.

Refund Policy
Please note that we have a no cancellation / refund policy for all workshops. In the event that you cannot or do not attend, tuition is NON-REFUNDABLE. In case of an emergency or other extenuating circumstance that makes you unable to attend, you may transfer your registration to another person to participate in your place by providing written and confirmed authorization (email is fine). Alternatively, with authorization from the New York SEO Training Academy, you may attend a class you’ve previously registered for, but missed, on a future date that is no more than 12 months from your original class date.
Start Dates (1)
Start Date Time Teacher # Sessions Price
8:30am - 5:00pm Eastern Time Steve Scott 5 $2,497
This course consists of multiple sessions, view schedule for sessions.
Tue, Nov 09 9:00am - 5:00pm Eastern Time Steve Scott
Wed, Nov 10 8:30am - 5:00pm Eastern Time Steve Scott
Thu, Nov 11 9:00am - 5:00pm Eastern Time Steve Scott
Fri, Nov 12 9:00am - 5:30pm Eastern Time Steve Scott

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Questions & Answers (2)

Get quick answers from CourseHorse and past students.

Question from Nick H.
Any requirements needed before taking this class?
Answer from Steve S. Verified Educator
Nope. No requirements needed prior to taking the class.
Question from dellmen h.
Is this class taught in Mac or Windows?
Answer from Anonymous
Hi Dellmen, my name is Steve and I'm the instructor for the class. In answer to your question, the class is primarily done using internet based items and tools. Because of that, you can do them on either a Mac or a PC. Students are free to bring in their own laptop to use or they can use a computer at our facility (usually a PC). Let me know if you have any other questions or concerns. Hope to see you in class. Steve Scott

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