2-Day SEO Essentials Class

Our 2 Day SEO Essential Skills Workshop is our best entry-level training with a focus on learning our step by step, stress-free system for gaining top Web visibility and exposure to help you start getting real results right away.  We cover all of the basic strategies and techniques on how to generate qualified traffic to your website in the shortest time possible.

This Basic SEO Workshop is actually the first two days of the Complete SEO Training Workshop. Participants come to class on Monday and head home on Tuesday afternoon with a clarity of purpose and a head full of great ways to improve their website and their business

Some of the Topics Covered in the Complete Workshop include:

• Keyword Research Techniques and Tools
• Writing great Title and Meta Tags
• Developing Great Content
• How to get your content found by the search engines
• Building high-quality Links to your site
• Monitoring and Tracking your sites' progress
• The Power of Blogging
• Basics of Local Search
• Using Creativity to improve your site and your rankings
• Plus lot’s more!

Day 1 – Search Engine Basics: Getting Results

8:30 AM — Registration

• Welcome and Introduction of Participants
• Two Day basic essentials overview
• What exactly is SEO and why do we need it?
• Discover our 6-step system for gaining top rankings in major search engines using the system Steve Scott personally uses.
• Stress Free System Overview – Stop stressing and begin to get results right away.
• Why this system will work for you and how it will work for you.
• Demonstration of Steps 1 through 6 cover a variety of topics in a specific order for maximum impact.

Lunch

• Learn how to determine exactly what your ideal buying audience is searching for.
• Learn how to tap into huge windows of opportunities nearly instantly without stress.
• Examples of what type of content works best
• How to gain maximum advantage from your Web copy
• The impact of Panda and Hummingbird on your content
• How to quickly optimize your pages without fooling with code for hours
• Learn unique ways to make dramatic improvements to your click through ratios
• Basics of Google Analytics and Google Webmaster Tools
• Answer questions, and student progress evaluation.

5:00 P.M.: End of Day

Day 2 – Linking and Content Development

9:00 AM to 9:15 AM: Review of Evaluation Forms and Answer Question

• Developing a range of pages to attract your best customer
• Proper Link Building Strategies in the Post-Penguin world
• Discovering the Power of Internal Link Building
• The difference and uses for HTML and XML Sitemaps.
• Learn the most effective ways to get your pages submitted and accepted

Lunch

• How to stay out of trouble with the search engines.
• Getting the most out of the powerful Blog
• The Missing Element in SEO
• Group Problem Solving Assignment!
• Reviews of Participants’ Web Sites
• Answer questions, and student progress evaluation.
• Final Exam
• Certification Awards 5:00 to 5:30 p.m.