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Successful Product Management

Gain the tools and techniques necessary for effective product management and control of complex tasks with this seminar from American Management Association. Learn strategy, product planning, critical reports, and more to help you develop a successful product marketing plan. Ideal for product managers, brand marketers, and directors.

  • All levels
  • 21 and older
  • $2,495
  • 1601 Broadway, New York, NY
  • 22 hours & 30 minutes over 3 sessions

Start Dates (0)

  • $2,495
  • American Management Association @ 1601 Broadway 6th Floor, New York, NY 10019
  • 22 hours & 30 minutes over 3 sessions
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Class Description

Description

What you'll learn in this management course:

Discover the tools and techniques you need to effectively manage the increasingly complex product management process and gain more control of the myriad tasks at hand.

In this powerful seminar, you’ll focus on strategy…product portfolio planning…key tasks of a product manager…understanding critical reports…and how to calculate break-even sales formulas. Then you’ll put it all together using a case study on product marketing plan development so you can prepare your marketing plan.

How WIll You Benefit

  • Gain marketing savvy and use it to perform your job effectively
  • Set priorities and manage the profitability of your products or serviceBuild effective working relationships with suppliers and with external and internal business partners
  • Manage the financial aspects of product management
  • Learn the key components of an effective business plan—and practice developing one

Who Should Attend

Product managers and brand marketers and directors, and those who interact with them.

NoteAttendees should have two years of marketing experience.

What you will cover:

  • Benefits of the product management process
  • Strategies and models for marketing success 
  • The main tasks of a product manager 
  • Key reports and relationships 
  • How to manage new product or service development
  • Prepare your marketing plan

Refund Policy

For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place, or cancel for a 5% fee up to 23 days prior to your program.

If you provide AMA with less than 23 days’ notice, or fail to attend, you will be liable for the entire program fee.

Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can.

Please email us at [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at American Management Association (5)

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American Management Association

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...

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American Management Association

American Management Association

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Entrance on 48th St

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