Kickstarter Planning and Budgeting

Kickstarter Planning and Budgeting: There have been many high-profile Kickstarter successes-- and failures-- in recent years, with games in particular finding a new avenue of funding. Find out if crowdfunding is right for your game, and the risks and benefits associated with running a campaign!

Topics include:

• How to research successful-- and failed-- campaigns prior to preparing your own
• Your audience and hype-building
• The unavoidable public knowledge of crowdfunding and how to work this to your advantage
• Games projects that do and don't take well to
• KickstarterBudgetary planning
• Selecting rewards and building them into the campaign with stretch goals
• Keeping true to the design and gameplay while fulfilling "vanity pledges"
• Timing of the campaign and how it affects the outcome pledge-wise and tax-wise
• Campaign aftermath, risks and rewards
• The legal definitions of pledges, rewards, and how the IRS sees it

Rachel speaks from first-hand experience of planning and running a Kickstarter campaign start to finish, and campaign post-mortem, having sat in the driver's seat of a campaign that grossed a six-figure amount from over 3,000 backers. Learn how to utilize both your team and additional bodies and resources to increase your chances of a successful campaign!