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Would you like a quick and easy method for composing documents—letters, memos, reports, proposals and performance appraisals—in an organized format? This business writing workshop provides you with basic formats and formulas for tackling any kind of writing task—and communicating to your readers what they need to know. You’ll streamline...

Corporate strategy execution depends upon developing and implementing the best solution in the workplace. Success factors however, rely upon basing the solution on the right requirements, drawn from a sound and robust Business Case. A well crafted business case document outlines the rationale for undertaking a business project. It should be a formal,...

An experimental course that will consider the use of writing to enhance, complement, interrogate or subvert images. This class will build on one’s own writing – whether narrative, poetry, or an artist statement – to intersect, connect and/or draw parallels between text and image (and vice versa), and potentially open up your work to new possibilities....

Blogging provides another platform not just to sell your product and/or create brand awareness but to establish yourself as an informative source in your field. This workshop covers the importance of a good title, captivating first and last sentences, and the necessity of proper grammar and interesting writing. The class includes practicing good...

Developed specifically for teens, this class is designed to jumpstart your creativity with the guidance of photographer and book artist Kelly Webeck. In this class, you will get equipped with the tools to start and maintain your daily sketchbook practice. No prior experience is needed. Draw inspiration from the sketchbooks of established and emerging...

Are you a budding travel writing enthusiast? Then this class is for you. This workshop will cover the elements of travel writing, including pre-trip research, using on-location experience to find an angle, telling the story, and engaging an audience. It will also include tips on how to leverage the learnings of this class in the current global crisis...

Have you always wanted to start a blog, or do you have one that needs some direction? This class will provide you with a toolkit to create, maintain, promote, and drive traffic to your blog. You will get tips for which blogging platforms and content management systems to use, what kind of layout and content works best for online audiences, how to...

Join HCP for this short course and learn how to use writing and poetry to layer meaning and enhance your photographs. Explore new ways to intersect, connect, and draw parallels between text and image for further discovery. Students will be encouraged to utilize poetry through carefully designed lessons developed to increase visual literacy, foster...

SEO has always been someone else’s job, so you never had to worry about it. But somewhere in between your last promotion or switching companies, things changed. Now you need to know everything about SEO, ASAP. Where do you start? Right here. In our workshop: SEO for Dum Dums: The Science of Leads, industry expert and Chief Strategist at...

Whether you’re a designer, a developer, or an entrepreneur who’s looking to get your own company off the ground, knowing how to efficiently lead a team and complete a project is an essential element of success. In this workshop, you’ll get an introduction to the project management processes that can help maximize your team’s performance. You’ll...

Do you want to write better copy for your brand? This workshop will help you to deconstruct your own copywriting and brand narratives that are holding back your business, marketing campaigns, and branding. With interactive discussions, group exercises, and real-time feedback from the instructor, students will develop their own brand copywriting narrative,...

In this valuable program, you will learn: Understand How to Create a Back-Up File, Portable File, Accountant’s Copy, and Rebuild the Data Learn About QuickBooks® Product Technical Errors, Product Updates, the Resource Center and the Company Information Section Setting Up and Editing the Company File Preferences Customer Sales Tax Set-Up and...

Whether you’re a designer, a developer, or an entrepreneur who’s looking to get your own company off the ground, knowing how to effectively lead a team and complete a project is an essential element of success. This Project Management Bootcamp reviews the fundamentals and skills of project management. This class is a good place to start within...

Resume & Linkedin Fundamentals:Telling Your Professional Story The average time recruiters spend reviewing your resume is 6 seconds. Yes, 6 seconds. And LinkedIn? 94% (maybe more) of recruiters vet candidates using LinkedIn. So, what does this mean for you? You need your Resume and your LinkedIn Profile to be strategically crafted when you’re...

Mission Driven Storytelling: Make the Most Impact on Social Media The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form...