Kristen Ferrer

Teaches at General Assembly

Kristen is the Senior Director, Digital Brand for The Washington Center, the largest academic internship program in the world. She is a current Digital Marketing part-time instructor here at General Assembly DC. In her spare time she is principle and owner of KT&W Consulting, a boutique marketing consultancy that focuses on digital acquisition and retention. Over her 15+ year career, she has worked with many B2B, B2C and non-profit organizations delivering innovative marketing strategies and solutions that solve business needs. Her unique experience ties traditional marketing practices with new media and technologies for dynamic, creative and successful brand experiences. Her obsession with marketing is only shadowed by her obsession with pugs.