Social Media Marketing 101

Social media is an essential part of marketing and growing your brand. Join us as we explore this digital marketing landscape and discover your social media potential.

This workshop will provide an in-depth overview into the 4-5 major social media platforms (Facebook, Twitter, Instagram, Snapchat, Youtube). We will look at use cases from non-profits, startups, well-known brands, and world-renowned associations to assess best practices that you can apply to your own marketing efforts.

You'll leave with a detailed understanding of the current social media landscape, how to evaluate which tools or platforms are best for your goals, and a deeper understanding of how to create relevant, shareable content.

Takeaways

• Understand the best social media platform(s) suited for you or your organization – based on budget, personnel, and resources
• Learn the latest trends and uses for content on the major social media platforms
• Discover new ways to create and curate content that will generate brand awareness
• Understand how to create content for the major social media platforms: long form vs. micro-content, Instagram/Snapchat stories, and animated/video content

Prereqs & Preparation
This workshop is designed for individuals and organizations that are already experimenting with the digital landscape. Even if marketing or social media doesn't directly fall under your job responsibilities, becoming well versed in the major social media platforms is a must-have skill and we encourage you to join us!

What to bring to class: All students must bring their own laptop