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Social Media Marketing 101

at General Assembly - Penn Quarter

Course Details
Start Date:

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Penn Quarter
509 7th St NW 3rd Fl
At E St NW
Washington, District of Columbia 20004
A computer will not be provided.
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Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this social media class:

Social media is an essential part of marketing and growing your brand. Join us as we explore this digital marketing landscape and discover your social media potential.

This workshop will provide an in-depth overview into the 4-5 major social media platforms (Facebook, Twitter, Instagram, Snapchat, Youtube). We will look at use cases from non-profits, startups, well-known brands, and world-renowned associations to assess best practices that you can apply to your own marketing efforts.

You'll leave with a detailed understanding of the current social media landscape, how to evaluate which tools or platforms are best for your goals, and a deeper understanding of how to create relevant, shareable content.

  • Understand the best social media platform(s) suited for you or your organization – based on budget, personnel, and resources
  • Learn the latest trends and uses for content on the major social media platforms
  • Discover new ways to create and curate content that will generate brand awareness
  • Understand how to create content for the major social media platforms: long form vs. micro-content, Instagram/Snapchat stories, and animated/video content
Prereqs & Preparation
This workshop is designed for individuals and organizations that are already experimenting with the digital landscape. Even if marketing or social media doesn't directly fall under your job responsibilities, becoming well versed in the major social media platforms is a must-have skill and we encourage you to join us!

What to bring to class: All students must bring their own laptop

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Questions & Answers (1)

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Question from Ahmed
is there a certificate?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Student can request a certificate of completion from the school after the class.

Reviews of Classes at General Assembly (2,636)

(2636 Reviews)
Social Media Marketing 101
Reviewed by Laly I. on 5/31/2019
Very good content, well explained, however the teacher speaks very fast or may be it was too much content for the time
Social Media Marketing 101
Reviewed by Niki M. on 1/21/2019

School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program.

Since their founding in 2011, GA has graduated...

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