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Not Your Father’s News Release

at Wylie Communications, Inc. - Northwest Washington

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Northwest Washington
1101 Pennsylvania Ave NW 8th Fl
Btwn 11th & 12th Streets NW
Washington, District of Columbia 20004
Registration starts at 8:15 am.
Early bird price until Aug 17, $1195 thereafter.
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Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 70
Teacher: Ann Wylie

What you'll learn in this public relations course:

Learn to get the word out via media relations in this PR writing class.

PR professionals have been married to the traditional news release format since Ivy Lee created the release more than 100 years ago. It’s time for a new approach!

With 2,500 releases going out each day — that’s one every 35 seconds — the impact of your traditional news release ain’t what it used to be. In fact, fewer than 50% of all traditional news releases ever get covered, according to PR Newswire’s own research.

Fewer than 50% of all traditional news releases ever get covered, according to PR Newswire’s own research.

But in this PR writing workshop, you’ll learn current best practices from the Public Relations Society of America’s “national writing coach.” You’ll find out how to go beyond PR 101 approaches to write media relations pieces that get posted and published and reach stakeholders directly.

What you’ll learn

  • Think Like a Reporter: Develop stories that media outlets want to run.
  • Write Hot Releases: Tap current best practices, from lead to boilerplate.
  • Cut Through the Clutter in PR: Measurably boost readability with our targets, tips & tools.
  • Write Killer Bites: Turn lame-ass quotes into snappy sound bites.
  • Lift Your Ideas Off the Release: Reach nonreaders with display copy.
  • Optimize for Google and Humans: Master SEO for releases.


  • Ticket Includes training, lunches and workbook

Still have questions? Ask the community.

Refund Policy
Can’t make it? Send a colleague. We’ll miss you! But please feel free to send a friend in your place. No charge for substitutions.

Transfer to a different Master Class. Choose one of our other 2015 workshops. No charge to transfer.

Don’t cancel! But if you must, please cancel via email at [email protected]

By Feb. 28 to receive a full refund.
By March 22 to receive a 75% refund.
Sorry, no refunds after March 22.


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School: Wylie Communications, Inc.

Wylie Communications, Inc.

Improve your communications with our training, consulting, and writing services.

Works with communicators who want to reach more readers and with companies that want to get the word out.

  • Training to help you improve your writing, editing and communication skills
  • Writing and editing your newsletters, marketing...

Read more about Wylie Communications, Inc.

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