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Digital Marketing Bootcamp

at General Assembly - Online

(2589)
Course Details
Price:
$250
Start Date:

This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!
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Location:
Online
GA Washington D.C. (Remote Online)
Washington, District of Columbia
(Map)
Important:
A computer will not be provided
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this digital marketing course:

Important Note about Online Classes: Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps. Registration for this class will close 48 hours prior to class start in order to allow all students ample opportunity to have the technology enabled.

________________

Have you heard about digital marketing but don’t know how to get started? Are you running digital marketing campaigns, but want to learn how other marketers have used online marketing and advertising tools? Do you want to better reach your customers with a relevant message that truly resonates through online channels?

This bootcamp is a concise overview of digital marketing that will get your marketing into shape. You'll learn new ways to promote your business and connect with customers using your website and digital channels.

In addition to a survey of key digital marketing concepts, the class covers how to build a digital marketing plan. You’ll learn how to execute this plan using many of the essential and cutting-edge digital advertising platforms, tools and analytics systems that entrepreneurs and digital marketers implement to help launch their online businesses, gain brand awareness, maximize customer engagement, generate online and offline conversions, and acquire customers.

Takeaways

  • Marketing objective and key performance indicators (KPIs) to use when approaching marketing campaigns
  • A digital marketing plan using case studies and insights into best practices, and will give you an application to your business, client, or employer
  • The ability to articulate how the digital ad space auction systems work— including a background on ad auctions, pricing models, “do’s & don’ts” and trends
  • An understanding of how search engine optimization (SEO) and search engine marketing (SEM) works, plus hands-on SEO keyword research and Google Ads training
  • An understanding of how social media advertising works, plus hands-on Facebook/Instagram Ads training and a demo of LinkedIn Ads
  • An understanding of the core functions and principles of digital marketing analytics, with an introduction to Google Analytics

Preparation

  • This course will occur completely online using Zoom and Slack
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Pre-work and course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches
  • Ad platforms: If you already have Google Ads, Facebook Ads Manager and/or LinkedIn Campaign Manager set up for your business, please be sure to bring your logins. If not, we will set you up during class.
  • Questions: This workshop is tailored to meet the needs of each participant, so come ready with your burning digital marketing questions.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps.

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Reviews of Classes at General Assembly (2,574)

(2574 Reviews)
Digital Marketing Bootcamp
Reviewed by Marsha M. on 11/10/2019
Digital Marketing Bootcamp
Reviewed by Gina C. on 11/10/2019
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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