Digital Media Skills Certificate

Empowering the next generation of digital media storytellers. This intensive 9-week graduate level certificate program focuses on the strategic implementation and production of digital media content for a web facing and mobile-first audience. You’ll experience best practices for telling stories to an online audience—through social media, on the web and to a mobile audience. You’ll learn to engage with video, digital photography, audio recordings, and data visualizations. You’ll have the tools and storytelling skills to produce, edit and post content 24/7. Upon completion of this program, participants will have the knowledge and tools necessary to apply your new skill set immediately to your profession. In this certificate program you will: Learn to choose the best media for telling stories on multiple digital platforms. Develop strategies for multimedia production and delivery on mobile devices. Learn to develop the narrative in your digital story and how to develop creative visual stories. Shoot, edit and produce your own video. Learn to produce engaging content for all digital platforms. Produce visual content and learn to edit video and photos to produce an engaging video. Become skilled in creating quality audio for videos or podcasts that engage audiences. Learn to create interactive data visualizations, charts, graphs, and maps to tell stories. Learn best practices for interviewing and how to prepare a subject for the interview. Understand the keys to audience engagement and how to apply this to your own content. Learn to use publishing platforms to showcase your work. Produce a final digital media capstone project using digital skills and new media technologies and tools. Return to your organization with a new understanding and appreciation of the technologies changing the storytelling medium, as well as a new set of skills that will make you a fluent, active and engaging digital media content producer. WHO SHOULD ATTEND? This is ideal for all content creators, advertising specialists, journalists, editors, new media managers, media professionals, content marketers, communications and PR, educators and web producers.