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Authentic Copywriting for Your Business

at General Assembly - Online

(2652)
Course Details
Price:
$250
Start Date:

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Location:
Online
Remote Online
Online, California
(Map)
Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Ryan Williams

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this business training:

Do you want to write better copy for your brand? This workshop will help you to deconstruct your own copywriting and brand narratives that are holding back your business, marketing campaigns, and branding. With interactive discussions, group exercises, and real-time feedback from the instructor, students will develop their own brand copywriting narrative, learn from real-world copywriting case studies, and discover the value in developing their own authentic business copywriting voice.

This workshop will analyze the copywriting of the largest brands in the world from Twitter to Basecamp to Bumble to Fenty to Tesla. Whether you’re working for a company or a want to work on your own business, this workshop will help you write copy that pops. You will learn how to write in order to grow your audience, customer-base, and community. Students will also learn copywriting calls-to-action that work, and how to avoid common mistakes in branding your business. You’ll walk away with a new approach to writing copy and branding.

Takeaways

  • Discover the secrets of copywriting success from the leaders in the modern economy
  • Learn to avoid common mistakes and how to critique your own work
  • Create word of mouth marketing and own your authentic story on social media
  • Analyze key social media copywriting examples from Facebook, Twitter, YouTube, TikTok, and LinkedIn
  • Learn an adaptive authentic storytelling framework for your business
  • Write copy that we will critique as a group - together during this workshop
  • Understand the difference between branding and copywriting, and how the two work together in marketing

This is an interactive workshop - bring your notepad, planner, or writing device!

Preparation

Important Details:

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Pre-work and course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches
  • Each individual course participant must have purchased a ticket

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Reviews of Classes at General Assembly (2,637)

(2637 Reviews)
Authentic Copywriting for Your Business
Reviewed by Amanda W. on 10/31/2020
Overall I really enjoyed the instructor, but felt it was reviewing a lot of 101 marketing and not so much the art of copywriting itself. I feel we could have benefited more from a workshop style where we are reviewing actual texts. We did do some workshopping, but I thought we do more. I am quite advanced in PR and marketing so much of the delivery of the course I already new.
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School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program.

Since their founding in 2011, GA has graduated...

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