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Psychology & Copywriting: Web Content That Converts

  • All levels
  • 18 and older
  • $35
  • Mentor-guided, online class
  • 2 hours

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  • $35
  • Mentor-guided, online class
  • 2 hours

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Class Description

Description

What you'll learn in this copywriting class:

Do you struggle to write web pages, emails, blogs and other digital copy that capture and hold attention? Are you having trouble convincing online visitors and leads to say “Yes!” at the final step?

Well here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy that connects and sells is understanding psychological triggers - how people think, behave and make choices when they’re reading your messages.

In this 2-hour workshop we’ll:

  • peek inside the human brain to see what people think and feel when they’re engaging with web content.
  • look at tested and proven mental triggers you can use in your copy to persuade more people to buy or take other actions you desire.

Takeaways

You’ll learn how to use psychological triggers to:

  • sell without sounding like a used car salesman
  • connect with different emotional needs
  • capture and hold interest in your messages
  • gain the trust of your audience
  • overcome potential customer objections
  • encourage more action e.g. buying, joining, etc

Preparation

This workshop will be completely live and online. In preparation, please download Zoom and Slack.

This session will not be recorded, however slides will be shared following the class.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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