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Introduction to SEO

  • Beginner
  • 18 and older
  • $75
  • 125 Summer St, Boston, MA
  • 3 hours

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  • $75
  • General Assembly Boston @ 125 Summer St 13th Fl, Boston, MA 02110
  • 3 hours
  • A computer will not be provided.

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Class Description

Description

What you'll learn in this seo class:

Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start. You’ll learn what search engines are trying to achieve and why, how they’ve developed over time, what’s in store in their future, what elements have traditionally been important for doing well in search results, and what recent changes have been made that will affect the way SEO works.

Takeaways
  • Understand how your customers are searching.
  • Be able to optimise your website’s on-page factors.
  • Learn how to start creating a content strategy that will assist with SEO.
  • Find out how crucial and connected social channels are to SEO.
  • Be able to build a well-optimised, socially shareable piece of content.
Prereqs & Preparation
Preparation: + Please bring a laptop + and write down a couple of sentences that describe you, your current knowledge of SEO, and your future goals with it (it doesn’t matter if you don’t know anything about SEO at this stage).

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Introduction to SEO

    Reviewed by Karen W. on 9/12/2019
    Rodney did an awesome job teaching and engaging us. I learned a lot - thanks!
  • Introduction to SEO

    Anonymous review on 1/24/2018
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At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

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