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General Assembly
Upcoming Classes in NYC
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Introduction to Javascript Bootcamp
General Assembly @ 10 E 21st St, New York, NY
Javascript is the de-facto language of the web. Leveraging javascript, developers are able to create both content-rich and interactive web experiences on the frontend as well as flexible APIs and data storing services on the backend. In this bootcamp, we will define exactly what each of the terms described above means ("interactive experiences", "frontend", "APIs", "backend") and how javascript can be used to implement them. In addition to a high...
Linkedin: Your Secret Weapon to Grow Business in 2020
General Assembly @ 10 E 21st St, New York, NY
The workshop is themed around two key areas needed to succeed on LinkedIn: elevating your profile, and enhancing your content. With your profile, you’ll get practical advice on how to turn your profile from a digital CV into a sticky landing page that attracts your ideal audience. You will learn how to optimize all aspects of your profile, even the ones you might have overlooked. These include how to write a compelling summary, building credibility...
Meet Your Match: Intro To Product-Market Fit
General Assembly @ 10 E 21st St, New York, NY
Product-market fit is the concept of producing the right product for a given market. Whether you’re a founder, product manager, designer, or sales/BD professional, understanding what product-market fit is — and how to achieve it — will give you a set of strategic tools to help your products succeed. Takeaways: Find out why product-market fit is “the only thing that matters” for a new startup. -Learn how to assess product-market fit using...
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Introduction To XCode: How To Build Your First IOS App
General Assembly @ 10 E 21st St, New York, NY
This workshop will cover everything you need to build your first iOS App (except for the brilliant idea). This includes creating your first project, setting up your app’s interface using Storyboards, changing your interface dynamically with simple code, tips on best practices, using images in your project, the basics of debugging, and running your application on the simulator. (If enough time is left, we can even put your app on your device) This...
Digital Marketing 101
General Assembly @ 10 E 21st St, New York, NY
During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll: Break down the components of a digital marketing campaign. Survey today’s digital marketing landscape and its career opportunities. Learn to approach a marketing campaign by identifying your objectives...
Product Management 101
General Assembly @ 10 E 21st St, New York, NY
Learn the keys to driving product success. During our introductory workshop, explore how product managers use leadership and versatility to launch products people love. Touch on key tools and techniques for testing, designing, and improving products. Plus: Discover the role and responsibilities of a product manager. Survey today’s product management landscape and its career opportunities. Walk through the fundamentals of the product management...
Putting Lean and Agile Into Practice
General Assembly @ 10 E 21st St, New York, NY
The lean startup methodology favors experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional "big design up front" development. In this workshop students will learn about agile software development and how to incorporate it as a method to simplify requirements, identify priorities based on resourcing and business value, and most importantly improve collaboration across all key product...
Linkedin for Job Hunting & Career Advancement
General Assembly @ 10 E 21st St, New York, NY
This hands-on two-hour workshop and Q & A offers proven tips for creating powerful, professional LinkedIn profiles and strategies for using LinkedIn to job hunt, grow your network and accelerate your career. Participants learn how to quickly and easily craft a profile that elevates their professional brand and positions them for job hunt success. LinkedIn is the largest professional network in the world. This workshop helps beginners get started...
Visual Design 101
General Assembly @ 10 E 21st St, New York, NY
Get creative with Adobe Photoshop. Step into the world of visual design with General Assembly. During our introductory workshop, explore the tools and techniques you can use to bring websites, marketing materials, and more to life, and see how designers make their mark on the digital world. Working through a series of guided demos, you’ll: Learn the fundamentals of Adobe Photoshop, a go-to tool for digital designers. Touch on essential design...
E-commerce Metrics & Customer Acquisition
General Assembly @ 10 E 21st St, New York, NY
Data is king in a digital world. In fact, the most critical differentiator between a successful e-commerce company and a struggling one is data. Having the right kind and knowing how to use it allows for efficient, profitable, and scaled paid acquisition.This class will get you up to speed on how to get the right data, how to measure it, and how to use it for your paid acquisition campaigns, as well as how to optimize those channels including SEM,...
Introduction to Adobe Photoshop: Sessions
General Assembly @ 10 E 21st St, New York, NY
Photoshop allows you to create powerful images and designs. This workshop is designed to get you up and running with Adobe Photoshop in just three days. The focus will be on step-by-step instruction leading students through the most important tools and concepts in Photoshop. Takeaways The Basics Learn Photoshop interface, basics of Photoshop Practice editing documents and using tools like brush and gradient Retouching Part Learn the basics...
Big Data Demystified: Hadoop and NoSQL for Beginners
General Assembly @ 10 E 21st St, New York, NY
You’ve probably heard about “big data,” but chances are you haven’t been told what it means. In this class, you’ll receive a comprehensive overview of the technologies powering big data — including the history of databases and storage, the difference between relational and “document” databases, the challenges of big data and the tools it necessitates, and demystifying “map reduce” and Hadoop. Whether you’re a product manager,...
Cold Outreach: How to Build New Leads
General Assembly @ 10 E 21st St, New York, NY
Cold outreach is the foundation of any sales experience - but it’s only the beginning. In this workshop, you’ll learn the tactics of generating new business leads. This is a great learning opportunity for startup founders seeking new clients, sales/business development reps looking to hone their skills, and even seasoned salespeople who want to learn more about prospecting. By the end of the workshop, you’ll walk away with a plan to execute...
Business Development and Building Partnerships in Tech
General Assembly @ 10 E 21st St, New York, NY
Entrepreneurs, small business owners, sales professionals, and career changers can all benefit from a greater knowledge of business development. In this class, you’ll receive an overview of the business development cycle, from outreach to developing and formalizing partnerships. You’ll learn how to build and manage a business development pipeline, establish what makes a good business development rep and team, and gain an understanding of how...
Make the Connection: Sales Networking Workshop
General Assembly @ 10 E 21st St, New York, NY
There are a wealth of software tools and strategies that, when used effectively, can help anyone leverage the power of cold outreach to close deals, gain contact with strategic targets, and even land a job. In this class, you’ll learn how to navigate organizational hierarchies to find the right decision maker, identify the contact information for individuals at any company, communicate effectively with strangers for desired results, and guarantee...
Think Like A Marketer, Act Like A Publisher
General Assembly @ 10 E 21st St, New York, NY
Content strategy is a multidisciplinary mash up, a winning blend of marketing know-how and publishing best practice. Put simply, the job of a content strategist is to find the content sweet spot, somewhere between audience interests and brand objectives. Takeaways In this 90 minute class students will learn: Part 1: How to think like a marketer What is content marketing/strategy Why content marketing works Who is your audience...
Podcast 101
General Assembly @ 10 E 21st St, New York, NY
For thought leaders, companies, and brands with a need to amplify their authority and expand their reach, podcasting is quickly becoming one of the best ways to communicate your ideas, your passion, and your unique insights to an engaged audience. In this interactive workshop, we will review all the aspects of creating, launching, and marketing your new podcast. Takeaways Overview of podcasting landscape How to develop a show idea, including...
Event Planning Like a Pro: Conferences & Meetings
General Assembly @ 10 E 21st St, New York, NY
Housewarming? Dinner party? Birthday lunch? Wedding? Team Meeting? At some point in your life, you will be required to host a gathering of some sort. I’m hopeful with a few tips and group exercises you’ll be able to handle the planning of any event in a calm manner. This class will break down the below basics of event planning and much more -- What are my first steps when planning an event? Is there a master event to do list? Where should...
Digital Marketing Crash Course
General Assembly @ 10 E 21st St, New York, NY
The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this crash course may be just what you need! Specifically created for participants...
Data Science 101
General Assembly @ 10 E 21st St, New York, NY
Data Science 101 offers data practitioners, managers, and executives a snapshot into the world of data science. Termed the fasted growing career in 2018 by McKinsey, data science has become a field to apply data insights to business cases to drive organizational results. At General Assembly, Data Science 101 will offer you the opportunity to understand the practicality of the buzz words being thrown around the water cooler, as well as potential...
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