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Social Media Monitoring & Analytics: How, What, & Why

  • Beginner
  • 18 and older
  • $99
  • Online Class
    , New York, NY
  • 3 hours

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  • $99
  • GA NYC (Remote Online) @ Online Class
    Livestream, New York, NY 00000
  • 3 hours

By submitting this form, I consent to CourseHorse providing the information in this form with the course provider which may contact me via email, phone or text.

Class Description

Description

What you'll learn in this social media class:

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns and stronger connections with users.

Takeaways

  • An understanding of how to find basic analytics for social media platforms including: Facebook, Twitter, YouTube, Instagram and LinkedIn
  • Examples of how to present social analytics internally and for clients
  • A knowledge of what the metrics being reported mean, i.e. impressions vs. reach vs. engagement
  • Tips on how to use analytics to enhance and advance social media strategies and approaches
  • How to increase content reach through social advertising (this will be a small/brief portion)

Preparation

  • This course will occur completely online using Zoom and Slack
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Pre-work and course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches

Understanding of and experience with posting and monitoring on social media platforms including Twitter, Facebook, Instagram, LinkedIn and YouTube. Do not need to have analytics background or focus.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.




School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Social Media Monitoring & Analytics: How, What, & Why

    Anonymous review on 4/21/2020
    The instructor was basically reading off the presentation slides, so I didn't feel like an instructor was necessary. I could have just read the deck myself. She grazed and toplined the material so I felt like it wasn't very informative. It's all information that you can google and find the answer. I guess it could be a good class if you are an absolute beginner in social media analytics, but it's not helpful if you already have a foundation. The only upside, was she mentioned a few third party apps and companies that could be potential partners. Otherwise, not very helpful.
  • Social Media Monitoring & Analytics: How, What, & Why

    Reviewed by Stacey H. on 2/21/2020
    Instructor was fabulous. Tons of information in a very little time. Highly recommend the Social Media Monitoring & Analytics for sure!
  • Social Media Monitoring & Analytics: How, What, & Why

    Reviewed by Jennifer S. on 2/13/2019
    I learned a lot! Time well spent, but there was so much to cover I felt like we could have saved time by not taking so long on the student introductions. It's interesting to know what your fellow classmates are doing, but more time spent on the topic would have been time/money better spent. The teach was very knowledgeable.
  • Social Media Monitoring & Analytics: How, What, & Why

    Reviewed by Caitlin B. on 1/18/2019
    Super useful information about social metrics. Sharon was beyond qualified to teach!
  • Social Media Monitoring & Analytics: How, What, & Why

    Reviewed by Steve M. on 8/10/2018
    The teacher was excellent I really liked her but the material covered wasn't what I was looking for. I could see this as something useful if it was a continuing class that gets in depth and detailed and slower, starting from the bottom working its way up. I personally need more time with an instructor and subject. Three hours wasn't enough with all that can and could be covered in social media marketing.
  • Social Media Monitoring & Analytics: How, What, & Why

    Anonymous review on 2/25/2018
    Teacher talked too fast, too much to cover in a short amount of time.
  • Social Media Monitoring & Analytics: How, What, & Why

    Anonymous review on 2/12/2018
    Class was interesting and well taught, but I would have preferred a bit more actionable substance.
  • Social Media Monitoring & Analytics: How, What, & Why

    Reviewed by Annie C. on 12/22/2017
    Amazing class. I highly recommend it, especially with Sharon Thony as the instructor. I would take it again because it was so good.
  • Social Media Monitoring & Analytics: How, What, & Why

    Anonymous review on 11/5/2016
    Exactly what I was looking for. Terry Rice is an excellent teacher.
  • Social Media Monitoring & Analytics: How, What, & Why

    Anonymous review on 4/17/2020
  • Social Media Monitoring & Analytics: How, What, & Why

    Reviewed by Victoria G. on 4/12/2020
  • Social Media Monitoring & Analytics: How, What, & Why

    Anonymous review on 7/17/2019
  • Social Media Monitoring & Analytics: How, What, & Why

    Reviewed by OTAVIO PEREIRA A. on 3/6/2019
  • Social Media Monitoring & Analytics: How, What, & Why

    Reviewed by Ximena M. on 12/6/2018
  • Social Media Monitoring & Analytics: How, What, & Why

    Reviewed by Beth H. on 11/9/2018
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Review Summary by CourseHorse

Students in the Social Media Monitoring & Analytics: How, What, & Why classes praised the instructors for their engaging teaching styles, clear explanations, and concise materials, recommending the class to others. Some students still found the class to be a valuable learning experience, with one student specifically mentioning learning about third-party apps and potential partnerships. Overall, the classes were seen to have useful information. Direct Quotes: 1. "Nicole is just amazing! Her way of teaching the course kept me engaged and eager to learn more. All the materials were explained in a clear, concise, and easy-to-follow manner. I highly recommend taking this class with Nicole." 2. "The instructor was fabulous. Tons of information in a very short time. Highly recommend the Social Media Monitoring & Analytics for sure!" 3. "Super useful information about social metrics. Sharon was beyond qualified to teach!"

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Questions & Answers (4)

Get quick answers from CourseHorse and past students.

Question from Steve M.
What is the duration of this class? Is this a one-day class?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Steve! The class is for 3 hours and yes, the class if for one day only. Thanks!
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Question from Francesca C.
What's the material that I need to attend this class? Thanks.
Answer from Kristle C. CourseHorse StaffCourseHorse Staff
Hi Francesca! On the class description, there are no materials required. On the special notes, it states a computer will not be provided so you'll need to bring your own laptop. You may also just want to take note of what's written on the Prereqs & Preparation area of the class listing. Hope that helps!
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Question from Francesca C.
This course give me a certificate? Thanks
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Student can request a certificate of completion from the school after the class.
Answer Show answer
Cancel
Question from Ahmed
does it have a certificate?
Answer from Georgia C. CourseHorse StaffCourseHorse Staff
Hi Ahmed, student can request a certificate of completion from the school after the class.
Answer Show answer
Cancel

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