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Marketing Classes
NYC
Learn the ins and outs of digital marketing, content creation, and social media strategy in the heart of New York City with these comprehensive marketing classes. Gain practical skills and industry knowledge to boost your career in the fast-paced world of marketing.
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Qlik Sense Introduction
ONLC Training Centers @ 2 Park Ave, New York, NY & Virtually Online
Learn how to use Qlik Sense, one of the leading business intelligence tools, to gain valuable insights from your data. This training course at ONLC Training Centers is designed for beginners and covers creating visualizations, managing data, and developing interactive dashboards. Gain the skills you need to harness the power of Qlik Sense and make data-driven decisions.
Alteryx Concepts - Level 1
ONLC Training Centers @ 2 Park Ave, New York, NY
Master the fundamentals of using Alteryx Designer to analyze business data in this hands-on course designed for BI professionals and technically proficient business users. Gain the skills you need to acquire, transform, visualize, and interact with data using Alteryx's self-service Business Intelligence solution.
Personal Branding Strategies For Entrepreneurs
92nd Street Y @ 1395 Lexington Ave, New York, NY
Personal Branding Strategies For Entrepreneurs & Business Owners Discover strategies to strengthen and communicate your personal brand in a variety of situations—from in-person interactions like meetings, presentations and networking events, to your online presence like LinkedIn and other social media, email and your bio on your website.
$35
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Explore Digital Marketing Private Group Events
Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more
Explore Digital Marketing Private Group Events
Business Development At Startup:Working With Engineers
General Assembly @ 10 E 21st St, New York, NY
This class is a primer on business development a startup, particularly one with a consumer product and b2b partnerships. Then learn how to see a deal through, from start to finish. Using real case studies from GroupMe’s deal history featuring partnerships with Balanced Payments, Braintree, lululemon, Nike, ESPN, ZOZI, and Underground Eats this class gives you a macro overview of every step involved in the deal-making process, including sourcing,...
Introduction to Facebook Marketing
General Assembly @ 10 E 21st St, New York, NY
Are you struggling to figure out how to use Facebook for your business? With over one billion users, Facebook can be an extremely effective tool for converting a sale or to gaining a new sales lead. However, the tasks fo content creation, community management, user acquisition, and managing advertisements can be tim consuming and frustrating. In this session, we will equip you with the information you need to determine if Facebook is a worthwhile...
Digital Marketing 101
General Assembly @ 10 E 21st St, New York, NY
During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll: Break down the components of a digital marketing campaign. Survey today’s digital marketing landscape and its career opportunities. Learn to approach a marketing campaign by identifying your objectives...
E-commerce Metrics & Customer Acquisition
General Assembly @ 10 E 21st St, New York, NY
Data is king in a digital world. In fact, the most critical differentiator between a successful e-commerce company and a struggling one is data. Having the right kind and knowing how to use it allows for efficient, profitable, and scaled paid acquisition.This class will get you up to speed on how to get the right data, how to measure it, and how to use it for your paid acquisition campaigns, as well as how to optimize those channels including SEM,...
Power Networking
92nd Street Y @ 1395 Lexington Ave, New York, NY
Can your career or company be successful without networking? Yes. But will you thrive? No. How come? Receive nuts-and-bolts information from an expert on how to use networking as a business-building tool and learn about virtual networking — using social media platforms to reach the widest possible, yet strategically targeted, audiences. Leave with actionable items that you can immediately incorporate into your own networking efforts. Whether...
$30
VitaminR’s VisionWorking: Sacred Branding Retreat
New York Open Center @ 22 E 30th St, New York, NY
Enjoy a heartening deep dive into your life’s purpose and learn how to speak about it in an empowered way. After a Vocal Clearings session and guided meditations, we work on your branding from the point of view that you are most effective when you are sharing your true gifts and clear on what your unique offerings are to the world. We create together the keywords and phrases that authentically describe what you do and how you help people....
The Fine Art of Networking
92nd Street Y @ 1395 Lexington Ave, New York, NY
Master Classes for Business Success: The Fine Art of Networking Networking starts way before you exchange business cards. How to you initially approach your networking contact? Traditionally, by going to events, or the non-traditional route of virtual networking (using social media as a networking platform)? How and when do you make the ask — without seeming boorish? How often should you follow up? And the question that is on most people's minds...
$35
Cold Outreach: How to Build New Leads
General Assembly @ 10 E 21st St, New York, NY
Cold outreach is the foundation of any sales experience - but it’s only the beginning. In this workshop, you’ll learn the tactics of generating new business leads. This is a great learning opportunity for startup founders seeking new clients, sales/business development reps looking to hone their skills, and even seasoned salespeople who want to learn more about prospecting. By the end of the workshop, you’ll walk away with a plan to execute...
User Acquisition: A Day Workshop
General Assembly @ 902 Broadway, New York, NY
This workshop will provide an in-depth overview of the latest user acquisition tools and techniques, as well as the guidelines you need to find the right user acquisition tool for your business. You have a great product... but now how do you get people using it? Not everyone experiences the overnight success of turntable.fm, Foursquare, or Facebook. In this intensive day-long workshop, you’ll learn the tools and techniques to effectively grow...
Paid Advertising: Everything You Need & Want to Know
Fordham University PCS @ 113 W 60th St, New York, NY
Social media marketing has become an integral part of the promotional strategy for most companies, professionals and well-know brands. Consumers are spending more than 2 hours a day engaging with social media. However, today social media marketing has become more challenging and requires more resources as the rules of the game have changed dramatically over the past 5 years. Facebook has limited the organic reach of a business' posts to less...
Digital Marketing for Nonprofits Bootcamp
General Assembly @ 10 E 21st St, New York, NY
Digital marketing is one of the most vital methods for growth across all industries, and nonprofits and socially conscious businesses are no exception. Over the past ten years we have repeatedly seen that those who invest in creating quality content, and dispersing it across digital platforms in the right way, are also the organizations attracting the most donors and garnering the most attention. Learn how to get your organization or socially conscious...
Marketing Campaigns with Instagram, Pinterest and Vine
General Assembly @ 10 E 21st St, New York, NY
Instagram, Pinterest, and Vine are well known as social media tools, but users have only scratched the surface of how these platforms can be utilised from a marketing perspective. In this class ideal for marketers and startup founders, you’ll explore all three platforms, gaining an understanding of their user bases, audience demographics, and strong content areas. You’ll go over examples of marketing campaigns on each platform and eventually...
Introduction to Pricing Strategy
General Assembly @ 10 E 21st St, New York, NY
If you’re a startup founder, a business leader, or a product manager, being able to set your own pricing strategy is of the utmost importance. In this class, you’ll learn how to set a price for your new product or service. After getting started with customer-based pricing, you’ll receive an overview of the most common pricing strategies as well as the determinants of price. Finally, you’ll find out how to build a pricing capability for...
Inbound Marketing Solutions: Marketing on a Budget
General Assembly @ 10 E 21st St, New York, NY
Inbound marketing is one of the most effective methods for promoting your business online — it uses specific strategies to convert strangers into customers and promoters of your business. This class will provide you with a comprehensive background of inbound marketing and teach you how to generate leads and improve traffic with a limited marketing budget. You’ll also learn best practices, useful tools, and resources to help kick start your marketing...
Social Media Analytics
General Assembly @ 10 E 21st St, New York, NY
Social media channels are an effective (and free) way to engage your audience and grow your business. But if you’re putting in the time and effort to expand your digital footprint, it’s essential to make sure you’re getting the most out of it. By knowing how to keep track of and analyze key metrics, you’ll be able to develop your social media presence into a powerful brand building tool. In this class, you’ll gain an understanding of the...
User Acquisition Marketing Bootcamp
General Assembly @ 10 E 21st St, New York, NY
User Acquisition Marketing is more than just bringing new people to your product. It’s being able to measure the impact of your efforts to more efficiently grow your base. This workshop serves as a basic introduction to the practice, aimed at giving students an overview of key terminology, concepts, and approaches. Course Outline: Introduction to User Acquisition Marketing Describing the potential impact of a user acquisition campaign on...
Digital Advertising: Intro to Yield & AD Optimization
General Assembly @ 902 Broadway, New York, NY
In this class, you’ll learn the first steps to begin monetizing your display advertising - including essential terms for understanding digital advertising, understanding which ad partners are best suited for your site’s audience, and the difference between programmatic and traditional display management. If you’re a website owner, entrepreneur, or account manager, you’re probably interested in maximizing the value of your site’s inventory...
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