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Digital Marketing: Key Concepts and Metrics

  • All levels
  • 18 and older
  • $99
  • Online Class
    , New York, NY
  • 3 hours

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  • $99
  • GA NYC (Remote Online) @ Online Class
    Livestream, New York, NY 00000
  • 3 hours

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Class Description

Description

What you'll learn in this digital marketing course:

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.

This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

Takeaways

  • Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
  • Learn about lean marketing principles - test, optimise, refine, repeat
  • CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
  • Understand the targeting opportunities on various search and social channels
  • Learn about the tools at your disposal to run effective digital marketing campaigns

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.



School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Digital Marketing: Key Concepts and Metrics

    Reviewed by Fernanda C. on 5/28/2020
    Great class! Got me interested in further expanding my knowledge in some concepts of Digital Marketing. I recommend for those looking to brush up their skills or get started on the basics of Digital Marketing.
  • Digital Marketing: Key Concepts and Metrics

    Anonymous review on 4/11/2020
    This class was exactly what I was looking for. Quaison was an incredible instructor and the online format worked out great!
  • Digital Marketing: Key Concepts and Metrics

    Anonymous review on 2/18/2020
    The teacher was lovely and very knowledgeable. Couldn't have been nicer.
  • Digital Marketing: Key Concepts and Metrics

    Anonymous review on 4/8/2019
    I was very disappointed how the class was run and how the teacher prioritized different subjects. while the teacher might have been a digital marketer himself doesn't mean he is qualified to teach.
  • Digital Marketing: Key Concepts and Metrics

    Reviewed by Sharon K. on 2/9/2019
    While I felt the instructor had deep knowledge of the topic, I don't think his teaching skills were engaging. I feel like he was just reading from the deck. It was not an inexpensive class and I was hoping to have an instructor who would give real life examples, and engage participation.
  • Digital Marketing: Key Concepts and Metrics

    Anonymous review on 1/2/2019
    This class was very informative. The instructor communicated material well and was very engaging.
  • Digital Marketing: Key Concepts and Metrics

    Reviewed by Justine B. on 12/31/2018
    I received what was advertised for this course. A great overview of concepts and metrics for digital marketing.
  • Digital Marketing: Key Concepts and Metrics

    Anonymous review on 11/15/2018
    Amazing teacher! He was kind, thorough, and dynamic. Thanks so much!
  • Digital Marketing: Key Concepts and Metrics

    Anonymous review on 11/15/2018
    Good overall introduction to digital marketing. I'm in the creative field, so this was enough overall information.
  • Digital Marketing: Key Concepts and Metrics

    Anonymous review on 11/14/2018
    Really wanted to know how to do specific things, but this course was more about giving you the definitions to things. When I have something to analyze, then maybe this course would have been more useful.
  • Digital Marketing: Key Concepts and Metrics

    Anonymous review on 4/11/2018
    The instructor is wise but disappointed in the school for not setting up equipment and setting up for the trainer. The instructor needs to ask questions to the audience regarding material in call and response, regardless of size. However, he was engaging. He did not provide learning objects, which is essential. Also the air conditioning was on in the classroom.
  • Digital Marketing: Key Concepts and Metrics

    Reviewed by Asma M. on 3/29/2018
    Needs a case study - instructor was faultless
  • Digital Marketing: Key Concepts and Metrics

    Reviewed by Andres C. on 3/24/2018
    Great class very informative and Sharon the instructor really knows her stuff!
  • Digital Marketing: Key Concepts and Metrics

    Anonymous review on 2/18/2018
    the teacher spoke fast, it was a bit hard to follow. there were too many questions from student
  • Digital Marketing: Key Concepts and Metrics

    Reviewed by Sergio C. on 1/28/2018
    Really enjoyed the format. Sharon is a great instructor
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Review Summary by CourseHorse

Students in the Digital Marketing: Key Concepts and Metrics class found the class to be great, informative, and a good overview of digital marketing concepts and metrics. They praised the instructors for their knowledge and engagement. One student mentioned that the class sparked their interest in further expanding their knowledge of digital marketing. Quotes: - "Amazing teacher! He was kind, thorough, and dynamic. Thanks so much!" - "The instructor was wise." - "Great as a general introduction to the world of digital marketing." - "Such a great class! Went in not knowing the first thing about digital marketing. Perfect pace." - "The teacher is professional and extremely knowledgeable." - "The class was quite what it was meant to be - basics and key concepts. Quite liked the coach and his reaction to audience's questions - was obvious he knows what he's talking about."

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Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Wasan A.
Does this class has a certificate ?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Wasan! Student can request a certificate of completion from the school after the class. Hope this helps!
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