Discover Classes. Earn 10% Rewards.

Strategic Inbound Marketing Program is unfortunately unavailable

Thankfully we have 1 other Professional Class for you to choose from. Check our top choice below or see all classes for more options.

Fundamentals of Finance and Accounting for Non-Financial Managers

American Management Association See all classes by this school @ 301 3rd Ave S, Nashville, TN

Build confidence in interpreting financial statements and making informed business decisions. Learn essential accounting principles, budgeting techniques and profitability analysis. Discover how to evaluate financial performance, identify cost-saving opportunities and communicate effectively with finance professionals.

(8) All levels 21 and older
$2,795

2 sessions

Attend
+27950 pts
Gift it!
See all Professional classes Nashville

Strategic Inbound Marketing Program

  • All levels
  • 21 and older
  • Earn 10% Rewards
  • Price Lock

    Secure your booking now and we'll match any price drop within 48 hours across all booking platforms, ensuring you never miss out on savings!

  • 1900 Belmont Blvd, Nashville, TN
  • 42 hours & 30 minutes over 5 sessions

Start Dates (0) $1,250/person

  • Location: Massey Business Center, Room 400

No upcoming dates are currently available.

Book a Private Group Event

Booking this class for a group? Find great private group events

Or see all Professional Group Events

Explore group events and team building activities ranging from cooking, art, escape rooms, trivia, and more.

Class Description

Description

The Strategic Inbound Marketing Program provides a useful understanding of the historical development and importance of digital marketing strategies in today’s business communities and proficiency in development and implementation of inbound marketing strategies in order to recruit attractive business leads.

Course Content
  • Exploration of successful inbound marketing strategies through the principle of content leadership, including the creation of relevant marketing content for your business
  • A broad study of digital marketing infrastructure including a hub-and-spoke design, where your main landing page (blog or website) is the “hub” of posted content surrounded by guiding “spokes” (social media platforms )that direct traffic back to the hub
  • Development of an operational hub-and-spoke platform (created in class) to begin real inbound marketing strategies for your business
Course Objectives:
  • Review traditional marketing approaches and recognize the difference between Inbound and Outbound marketing
  • Understand the importance of content leadership in both creation and curation of content
  • Examine content leadership through managing editorial calendars, creating calls to action, optimizing search engine algorithms and utilizing social media platforms
  • Realize the process of search engine optimization on search engines like Google, Bing and Yahoo
  • Explore relevant primary and secondary social media platforms used to drive traffic
  • Implement marketing metrics and maximize relevant data points within marketing analytics

Refund Policy

Cancellations made within one week after start date are refunded at a 90% rate. Cancellations made after one week are non-refundable.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Benefits of Booking Through CourseHorse

  • Booking is safe. When you book with us your details are protected by a secure connection.
  • Lowest price guaranteed. Classes on CourseHorse are never marked up.
  • This class will earn you 12500 points. Earn 10% back in reward points!

Belmont U Center for Executive Education

Leaders today are caught in the middle of a shifting economy, uncertain business environment and organizational pressure to do more with less. To survive this transformation, it is critical for organizations to develop leaders at all levels.

The demands of leading in today’s complex business environment...
View school profile
Belmont U Center for Executive Education
Vetted by CourseHorse

A verified Nashville educator.

Loading...