Advanced Instagram Masterclass

Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. We’ll take a deep dive into the world of Instagram as a powerful selling tool and a great way to reach and connect with the right audience.

You'll walk away with the best Instagram knowledge and practices that will allow you to define a more robust social message that resonates well with your brand.

Who is this workshop for?

• Anyone who either manages or is interested in managing an Instagram Business account. This workshop is more beneficial if you are not a total beginner, and is ideal as a follow up to our Introductory Instagram Masterclass.

Takeaways:

• Build a cohesive Instagram strategy
• Set clear and realistic S.M.A.R.T. goals
• Define and understand your target audience
• Optimize your page
• Learn about all the native Instagram Business Tools
• Set visual & editorial brand guidelines
• Organize your brand’s content pillars and social media calendar
• Plan a good caption anatomy, hashtag strategy and posting frequency
• Understand how the Instagram algorithm works
• Learn how to drive engagement
• Dive into Instagram insights and analytics
• Get to know some apps and services to help with your planning
• Have a brief overview of Instagram Ads

Preparation

• Bring your phone and a notepad. Make sure to switch your Instagram account into a business account if you haven’t done so already.