Innovation and Design Thinking Certificate Program
- All levels
- 21 and older
- $2,995
- 205 N Michigan Ave , Chicago, IL
- 15 hours over 2 sessions
Apr 22nd
6:30–9:30pm CDT
Meets 2 Times
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Class Description
Description
What you'll learn in this design class:
Learn a low-cost and low-risk method to generate business solutions.
Who Should Attend:
Business professionals in any functional area or role associated with revenue growth.
What if you could create radical solutions that could stimulate an emotional response? Better yet, what if you could do so rapidly?
Experimental, collaborative and holistically innovative. That’s design thinking. It’s a mindset for success. It’s for anyone who wants to see infinite possibilities and turn problems into solutions. Putting the customer front and center, design thinking offers a strategy for successful companies to be more agile and innovative. Using a proven process to drive innovation, you will work in small teams to visualize outcomes and challenge assumptions. You’ll learn a proven, repeatable, creative and collaborative problem-solving method that you can use to reframe problems and generate more rapid, empathetic and innovative products and services.
What you will cover:
- Integrating design thinking into the fabric of your organization’s culture
- Adding design thinking tools and templates to help your work groups ideate solutions
- Developing a more collaborative and iterative style of work for groups/teams
- Understanding the drivers and inhibitors of innovation
- Learning the importance of stakeholders and interpreters
- Leading collaborative problem-solving testing
- Learning to envision and design collaboratively with visual imaging
- Mapping stakeholders and the complex network of beneficiaries
- Understanding the social-psychological aspect of user experience
- Exploring formal methods for usability testing to form customer behavior and emotional response
- Presenting your vision and inviting buy-in through compelling storytelling
- Fostering an organizational climate for innovation
Course Outline:
Learning Objectives
- Understand How Design Thinking Can Improve Organizational Performance
- Embrace Design Thinking to Create Your New Competitive Asset
- Learn How to Convert Ideas into Customer Value and Market Opportunity
- Sharpen Your Creative Thinking and Critical Analysis Skills
- Create More Progressive and Practical Solutions for Real-World Problems
- Balance Real-World Constraints with Technical Limitations and Consumer Preferences
- Develop New Ways to Collaborate Across All Functions of the Organization
- Learn How to Use a 10-Step, Iterative and Repeatable Process to Drive Rapid Innovation
Refund Policy
For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place, or cancel for a 5% fee up to 23 days prior to your program.
If you provide AMA with less than 23 days’ notice, or fail to attend, you will be liable for the entire program fee.
Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can.
Please email us at [email protected]
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
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American Management Association
The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...
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American Management Association
The Loop, Downtown/Loop
205 N Michigan Ave 10th floor
Btwn East South Water & E Lake Streets
Chicago, Illinois 60601 The Loop, Downtown/Loop
205 N Michigan Ave 10th floor
Btwn East South Water & E Lake Streets
Chicago, Illinois 60601
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