Joseph Sorrentino

Teaches at General Assembly

Joseph is a seasoned data strategist who has worked across the spectrum of the marketing industry in various analytics roles with various structures of data. Currently an Insights Director at Global PR agency, Weber Shandwick, Joseph is focused on fusing data into the strategic process for clients to drive exceptional brand executions. Previously, Joseph worked in a heavy SQL environment at an ad-tech company, where he was responsible for distilling large bits of performance data into simple learnings for clients.  

A self-proclaimed data nerd in his personal life, Joseph admits to building an excel spreadsheet loaded with macros & formulas to track apartment expenses.