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This class is virtual. RSVP via Eventbrite and we will send instructions and appropriate links for you to join via the email you provide per guest in your registration. Instructions will be sent approximately one hour before the event begins. The class will walk you through a legal road from game design document to first sale and highlight red flags you should absolutely be aware of. It will focus on your broader understanding of what is relevant...
This class is virtual. RSVP via Eventbrite and we will send instructions and appropriate links for you to join via the email you provide per guest in your registration. Instructions will be sent approximately one hour before the event begins. We all know playtesting is important, but not all tests are created equally. Knowing the right way to make sense of playtester feedback is the difference between a good game designer and a great one. In this...
This class is virtual. Upon enrollment, instructions to attend the class will be sent approximately one hour before the class begins. Sound has many functions in games. It can guide us through dense areas, heighten the emotion of a tense scene, give us feedback on our actions, immerse us in a world, or any other number of important roles. That is why it is so vital to have focus in a game’s audio. This introductory class will cover some of the...
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General Assembly @ 125 Summer St, Boston, MA
The Intermediate Excel: Formula and Functions workshop is designed for students who have mastered the material from the Excel at Excel workshop and are looking to build upon those skills. Given that there lacks an enforceable prerequisite, the workshop does review a few topics from the Excel at Excel workshop, including conditional math functions and basic reference functions, to ensure that all participants have the basic knowledge needed...
Students will gain an understanding of the application designed for the user whom is typically intimidated by spreadsheets. They will understand it's unique function from Word and appreciate it's ability to manage data, from the simple to complex. Using their new found confidence, students will begin to explore the formatting and data capabilities in Excel. Takeaways Understand why Excel is the preferred data management tool. Comfort and confidence...
General Assembly @ 125 Summer St, Boston, MA
Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. You'll walk away with the best Instagram practices that will allow you to define a more robust social message that resonates well with your brand. Who is this workshop for? Anyone who either manages or is interested in managing an Instagram Business account. This workshop is not appropriate for total...
Do you want to write better copy for your brand? This workshop will help you to deconstruct your own copywriting and brand narratives that are holding back your business, marketing campaigns, and branding. With interactive discussions, group exercises, and real-time feedback from the instructor, students will develop their own brand copywriting narrative, learn from real-world copywriting case studies, and discover the value in developing their...
Art School 99 @ Online Class, Online, MA
“Soon it got dusk, grapy dusk, a purple dusk over tangerine groves and long melon fields; the sun the color of pressed grapes, slashed with burgundy red, the fields the color of love and Spanish mysteries.” ― Jack Kerouac, On the Road What is the color wheel? How to use it? In this workshop, we will quickly learn about the history of a color wheel, paint our own using just a piece of watercolor paper and watercolor or watercolor...
Most user research classes concentrate on important practical and pragmatic tactics. While this scientific approach is necessary, unfortunately many key nuances of the “art” are often omitted. This class addresses that gap by focusing on the personal interactions, skills and other subtleties talented interviewers employ to ensure meaningful conversations. You’ll see, practice, and get feedback on how to successfully begin an interview,...
Are you interested in producing more professional videos on your iPhone or smartphone? This introductory class is designed to give producers the right tools to record great mobile content. The class will provide an in-depth look at the media capabilities of iPhone and smartphones. Additionally, the class will cover the basics of storytelling, interviewing and composition. Video content can greatly enhance any brand or businesses marketing efforts....
Did you know that on average a hiring manager looks at each resume for just 6 seconds? Career and charisma expert Camille Woods is here to help guide you on how to showcase your unique skills, most relevant work experience, craft a great cover note and how to make sure the viewer reading truly understands why you're worth investing in! Learn all the tips and tricks hiring managers are looking for, as well as how to write engagingly about your experience...
General Assembly @ Online Class Livestream, Online, MA
Data has become the most important resource for every business, and so the ability to distill raw numbers into meaningful messages is coveted by employers and entrepreneurs alike. But the insights gained from data analysis will only ever be truly valuable if they can be clearly expressed to other people – bosses, colleagues, clients, customers, or other stakeholders. In this workshop you’ll learn how to turn raw data or dense information into...
Design Hacks for Non- Designers: Create Impactful Marketing Content from Scratch Keeping your content current and attractive is a fine art in itself, especially if you are managing your own business and wearing multiple hats. Fret not, we're here to help you unleash that creative spark! Join us for this fun 2h interactive masterclass and explore and learn techniques that can help you bring your marketing materials to life. Our instructor will guide...
We’re always being told about the power of brand, but rarely do we get the chance to find out how to go about creating one - from strategy, to creative and beyond. Whether you’re doing it for yourself, or for a client, running a brand project is hard. The path to success is full of hurdles, potholes and decoys that can stop you getting the result you’re after. But it doesn’t have to be like that. Running a brand project can be a thoroughly...
Blogging is very popular with businesses, entrepreneurs, creatives, and individuals alike because it allows you to express yourself, educate customers, sell a message and share your knowledge. The beauty today is that you can use words, photographs, videos, and even podcasts to be found and become popular. Search engines and people are actively seeking relevant posts every single day, and well-written content can earn you an audience to achieve...
General Assembly @ Online Class Livestream, Online, MA
Our industry-leading campus Bootcamp is coming to you! Spend a full day learning how to develop a data-driven campaign that grabs consumers’ attention and boost sales. All online, from wherever you are. Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass, this activity-driven class will teach you how to...
General Assembly @ Online Class Livestream, Online, MA
Virtually everyone who works with data could benefit by gaining a better understanding of Microsoft Excel. This class will extend beyond the simple addition of data and will put participants in a position where Excel is no longer a chore, but a powerful tool to assist in manipulating data efficiently. You’ll learn various functions to help you organize and analyze data and go through situational overviews of time-saving shortcuts to improve your...
General Assembly @ Online Class Livestream, Online, MA
Immerse yourself in the amazing world of Adobe Creative Cloud applications that help designers create a variety of brilliant print and digital media. The Adobe Creative Cloud is composed of three industry standard design applications that seamlessly connect with each other. Becoming proficient will set you on a path to success with the design industry’s latest tools and techniques. This two-day workshop will provide step-by-step instruction leading...
Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works–beyond the basic features–gives you the ability to unlock powerful insights. In this bootcamp, we'll explore how to set concrete KPIs and track success through Google Analytics. We'll then dive into how to setup accurate reports, extract insights from data, and measure your goals. You’ll learn how to create...
General Assembly @ Online Class Livestream, Online, MA
Brand Storytelling: Creating a Powerful Story that Inspires “Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start...
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