Discover Sewing

Discover Sewing is a family owned business that has provided enjoyment to the sewers of Atlanta for many years. We take sewing as seriously as our customers do! We are committed to providing our customers with the best sewing and floor care brands available and offer the highest quality of service possible. Discover sewing is one of the largest Husqvarna Viking dealers in the world and the only dealer to twice win the most prestigious International Dealer of the Year award. Husqvarna Viking delivers innovative sewing machines and complimentary products designed by sewers, for sewers. For 140 years Husqvarna Viking has been spreading the joy of sewing throughout the world.

We are Atlanta’s authorized Brother dealer, with a large showroom to help you choose the sewing machine that is perfect for you. Brother offers a full line of home sewing machines, from basic, to top-of-the-line sewing and embroidery machines. The company is recognized for its high-quality, state-of-the-art machines and accessories, offering ease of use and flexibility at affordable prices.

At Discover Sewing, we're proud to carry PFAFF, the brand that offers an extensive range of sewing machines and related products for sewing, quilting and embroidering. PFAFF’s products embody the perfection of craft, precision and supreme technology with a German design. Additionally, our showroom displays sewing cabinets and other furniture manufactured by Arrow, Kangaroo, Koala. 

Our sales staff is extremely knowledgeable, receiving ongoing education and training so they can provide our customers with excellent service and help them select the best sewing machine or vacuum for their needs. We also employ a highly trained service department that has been certified by SinSewing and Quilting Classes - Sewing Machine Storeger, Husqvarna Viking, Pfaff, Brother, Simplicity, and Miele and we offer service on all brands of machines. Having fun in our sewing classes is a guarantee! 

We believe we have the best instructors around. They offer our customers knowledge backed by many years experience, encouragement and humor. Discover Sewing Express is located inside Jo-Ann Stores in our Snellville and Alpharetta locations and offer the beloved Singer sewing machine line, as well as Husqvarna Viking machines, sergers, software and accessories.