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Sketch for Non-Designers
Have an idea on how to create or improve a mobile or web app, but been frustrated trying to communicate it to others? Enter Sketch. Unlike the bloated tools it replaces (see: Photoshop, Illustrator), Sketch is a simple, powerful design tool made specifically for those who design for screens. It has captured the UI/UX design world by storm—designers worldwide, including at leading companies like Google and Facebook, have already made the switch....
Managing Mental Health: in the Workplace and Beyond
We may have heard the statistics that 1 in 6 people experience mental health problems, but how many of us really know how to respond to support someone in need or be proactive in changing these statistics? If you want to make a positive impact on the mental health of your workplace and community, join Mental Health First Aid trainer and coach, Charlotte Wiseman, for this interactive class and learn skills to look after your own wellbeing and promote...
Product Marketing Fundamentals
This interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies. We'll cover: Market and User Research (Quantitative and Qualitative) Product Positioning Launch Plan and Strategy Post-Launch Surveys / Feedback Loops ...
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Understanding the Stack: A Non-Programmer's Guide
Understanding the Stack: A Non-Programmer's Guide to Web and Mobile Programming This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Learn to talk the talk without walking the walk. This class is for people who want to speak intelligently...
Allyship in Action: An Interactive Workshop
Being an “ally” is more than a label. It’s about being willing to act with and for others in pursuit of creating equity! We can start by recognizing the unearned advantages many of us receive, take responsibility and break the current patterns. We all have an equally important role in this – and by doing so, we help level the playing field by creating more inclusive and fair workplace environments. This is in an interactive workshop designed...
How to Run a Damn Good Brand Project
We’re always being told about the power of brand, but rarely do we get the chance to find out how to go about creating one - from strategy, to creative and beyond. Whether you’re doing it for yourself, or for a client, running a brand project is hard. The path to success is full of hurdles, potholes and decoys that can stop you getting the result you’re after. But it doesn’t have to be like that. Running a brand project can be a thoroughly...
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Intro to Agile and Scrum
Originally designed for software development, Scrum is becoming one of the most popular ways to organize a project today. In this class, we'll define Agile and Scrum and explore the rise of Agile and how Scrum fits within the Agile principles. Using real world examples and a practice exercise, we'll then review how Scrum works and what makes Scrum so powerful for delivering higher quality products in much less time and with happier teams....
People Management Essentials: Coaching Skills
As people managers, we often feel that our teams expect us to have all the answers. We know it’s important in our jobs that we be strong in both subject matter and all the human aspects—no pressure! But let us let you in on a little secret: being a good people manager does not mean having a solution to every problem and groundbreaking ideas at every turn. This is where coaching comes in. The best people managers know how to empower their teams...
Intro to Figma Workshop
This workshop introduces Figma, a collaborative interface design tool. You’ll build on your digital design skills and learn how to use styles, components, responsive design features, prototyping tools, and live preview - all within Figma itself. Figma is made for collaboration, so we’ll also learn how to build team libraries that can be shared across documents and team members. Takeaways: Confidence in your ability to use Figma as an interface...
Business Metrics Fundamentals
Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven...
Creating Video Content on a Budget
Are you new to video making or do you want to learn some new creative production tips? This introductory video class looks at essential video equipment as well as more advanced concepts. You will receive expert advice on techniques that can be applied to existing or future video projects. Online video is a must have for marketing. This class is ideal for any brands or businesses who want to improved their video production on a budget. Below are...
Getting into Product Management: CV & Interview Hacks
Product Management is fast becoming one of the most sought after jobs in the tech industry, which means landing a new role can be quite the challenge. Find out what skills and qualities companies are looking for when they hire for product managers, as well as best practices with interview case studies and how to craft a great CV and cover letter to get you noticed. Please bring a copy of your CV. Takeaways: Advice and guidance on completing...
Branding 101: How To Build a Brand Customers Love
Brand is your organisation's connection to your customer and the marketplace - it provides the foundation for businesses to gain an edge over the competition. The importance of the customer-brand connection is more essential in today's fast paced, dynamic digital economy than ever before. The workshop will walk you through the basic concepts of branding starting from marketing science, including foundational branding laws, notions of distinctiveness...
Solopreneurship 101: From Full-time Work to Freelance
Solopreneurship 101: How to Make the Transition From Full-time Work to Freelance More and more people are leaving the world of 9 to 5 jobs to go freelance or run their own business. But it takes more than a leap of faith to make the transition successful. Whatever you're transitioning into, this class will help you learn how to make the transition as smooth as possible. From preparing to leave full-time work to thriving in your new career, it...
Career Shift: Find Work You Love
General Assembly @ Online Class Livestream, Atlanta, GA
Do you feel stuck in a career you no longer love? Do you long to do meaningful work but are not sure what it might be? Are you ready to find the career of your dreams, but don't see a clear path forward? If you answer yes to one of these questions, then this workshop is for you! In this experiential and interactive workshop, you'll learn 3 keys to identifying the career you absolutely love that gets you excited to go to work every...
Advanced Excel Training
General Assembly @ Online Class Livestream, Atlanta, GA
Virtually everyone who works with data could benefit by gaining a better understanding of Microsoft Excel. This class will extend beyond the simple addition of data and will put participants in a position where Excel is no longer a chore, but a powerful tool to assist in manipulating data efficiently. You’ll learn various functions to help you organize and analyze data and go through situational overviews of time-saving shortcuts to improve your...
Email Marketing Essentials
General Assembly @ Online Class Livestream, Atlanta, GA
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize...
Advanced Instagram Masterclass
Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. We’ll take a deep dive into the world of Instagram as a powerful selling tool and a great way to reach and connect with the right audience. You'll walk away with the best Instagram knowledge and practices that will allow you to define a more robust social message that resonates well with your brand....
Content Strategy 101
There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way. Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company or publisher’s business goals. Learn the basics of content strategy in the context...
Salary Negotiation
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Does the idea of negotiating for money make you cringe? Do you have trouble figuring out what your worth is in the job market and how to command that in your existing/desired role? Are you lost on where to start when preparing for a negotiation conversation? If you answer yes to one of these questions, then this workshop is for you! In this experiential and interactive workshop, you'll learn 3 keys to identifying how to prepare for a salary negotiation...
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